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6 Things Your Website Needs to Thrive

“If you build it, they will come” does not work with your website. If you don’t tend to these six areas on a regular basis, you risk losing valuable business for your company.

6 areas to focus your website energy.

1. Website design.

Website Design

Two words: Responsive Design.

The average business website will get 40% - 50% of traffic from users on mobile and tablet devices. This number can be as high as 80% for some industries.

If your website isn’t designed so that it displays well no matter what device your visitors are using, you’re missing out on some business.

Two more words: Updated Design.

Trends in design aren’t limited to fashion and home goods. They apply to websites as well. A trendy element that you added to your site in 2010 may not read as well to 2020 consumers.

Just like you wouldn’t trust an interior designer whose portfolio looks like it was last updated in 1995, your customers aren’t going to appreciate a website with outdated design.

2. User experience.

Consumers want a website experience that is easy and intuitive. If your site doesn’t provide that for them, they will look elsewhere.

There’s an easy way to check to see if your website is set up for the best user experience. If you can answer “yes” to the following four questions, you’re probably in good shape. If you can’t, you know where to start to create a better user experience.

3. Search engine visibility.

Search engine visibility

If your website doesn’t show up on the first page of Google, does anyone care? Unlike the tree falling in the woods, people do.

When your business shows up on the first page, or ideally in the first few results, you have far more chance of someone who is searching for a business like yours, clicking through to your website.

Again, there is an easy way to check the strength of your search engine visibility: go to Google and search for the keywords associated with your business and see where you show up.

Be creative with your search terms. Add in your location and surrounding cities. Use abbreviations. All of these are opportunities for finding new clients and customers.

Related reading: SEO Seattle

4. Conversion optimization.

Conversion optimization is the process of figuring out how many of your website visitors are taking the action you want them to at the end of their visit.

Here’s the straight-forward formula used to calculate the conversion rate of your website: Conversion Rate = [Action Number] / [Visitor Number] * 100.

If that number isn’t what you want or need it to be, there are a few, simple things that you can tweak to bring it up.

5. Website speed.

Website speed

Faster websites are better websites. Slow websites result in frustrated visitors and lower search rankings. Fast websites lead to happy visitors and higher search rankings.

And how fast is fast? Your site should load in no more than two (2) seconds.

Fast websites build trust with your visitors. They keep visitors engaged with your content. They help visitors understand what you do, better.

If you’re concerned about the speed at which your website loads, there are some things you can do to up your website’s load speed.

6. Website security.

Your website visitors are looking for a website they can trust. One that will be there when they need it. One that is secure and reliable.

For that reason, you need to be considering website security as a top issue when thinking about how to run a successful website.

Just because you run a small- to medium-sized business, doesn’t mean you’re NOT a target for hackers or other cybercriminals. Much cybercrime these days isn’t about stealing data. It is focused on using your website to send out spam emails or embed malicious elements to make another website look better.

Final word.

Keeping your website updated, fresh, and secure is the best way to ensure that you are getting, and keeping, new and repeat business. These six elements are a great place to start to ensure you are doing just that.

Thrive Design is a customer-centric web design agency from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCityLinkedInFacebook, and Twitter.

Category: Web design seattle

Noah Britton

Hi, I'm Noah Britton, the founder of Thrive. I focus on understanding our client's goals and proposing solutions including branding, website design, and marketing. After 20 years in business, I've earned the grey hairs and expertise needed to knock your project out of the park.

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