Local SEO is a set of techniques used to get you more traffic in your local area. This is the most important type of SEO for services that target a specific area for their services such as plumbers that service Bellevue, Redmond, and Kirkland or Construction companies that only service Seattle.
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Why local SEO is important.
Some common Local SEO techniques we employ include:
Ensure your online profiles are complete and accurate.
Facebook, Yelp, and Google My Business profiles that contain full company details, compelling photos of the business/services, events, and plenty of real reviews from customers.
Help clients easily contact you.
Consistent NAP (name, address, phone) information across the web on reputable websites and on your own website.
Create link-building strategies that enhance your reputation.
Inbound links to your website from websites also serving your target areas such as local associations, industry organizations, and local directories.
Implement effective content marketing strategies.
Writing relevant content on your website for what your company is doing in your community, events you participate in, and other ways you serve your community.
Ensure the backend of your website is as effective as the front-end.
Coding your website with local relevant terms for the area you are targeting including alt tags, metadata, and local business schema.
Keep visitors happy.
Having a website that loads quickly, is mobile-friendly, looks professional, and is easy to use. Google knows when visitors to a website visit and then immediately leave.
We can help improve your local SEO.
We stay up to date with the latest trends in local SEO and have found a good local SEO campaign can create drastic improvements to your website traffic.
That being said, we require our Local SEO clients to have a website that is professional, quick to load, mobile-friendly, and easy to use. There is no use sending people to a website that doesn’t have these attributes just like we wouldn’t send people to a brick and mortar store unless it had products on its shelves, was clean inside, and had friendly staff.