Brand assets are the tangible and digital materials that represent your brand across various touchpoints. This includes items like brochures, pitch decks, business cards, letterheads, hats, uniforms, swag, vehicle wraps, signage, billboards, YouTube thumbnails, app icons, and email signatures. These assets ensure consistency and recognition, reinforcing your brand's presence and message wherever they are seen.
Features are anything beyond text/image-based webpage and can include contact forms, live chat, e-commerce, membership, social media integrations, and more. These features often require specific design elements and content to be fully utilized, but they offer additional interactive or functional components beyond the basic design and content.
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