As a business owner, it’s tempting to think that you can do it all. You formulated and built your business from the ground up and it’s doing well — why shouldn’t you also be the one to write all the materials your business needs to interact with customers?
Well, for one, you’re probably not doing it well. It can be hard to let go of a part of your business that seems so integral to finding and maintaining a strong customer base. So let us show you why hiring a freelance copywriter to craft your written content is a great investment and why you shouldn’t be spending your time on copywriting.
Table of Contents
Why hire a copywriter?
A professional copywriter is just that: a professional. Contrary to what many think, copywriting is not a skill that you can pick up and put down just when you need it. Good freelance copywriters have spent years honing their craft. They know what kind of content is needed in specific situations and how to craft content that not only gets your information across but also resonates with your audience.
Ask yourself. If you have a large plumbing job in your home, are you going to shrug and start attacking it yourself or are you going to hire a professional who can get better results in a shorter time?
Top 6 Reasons to Never Write Copy Again
1. You free up time for an extra cup (or three) of coffee and all the other important things on your to-do list.
Be honest. How much time do you currently spend writing content for your business? By hiring a professional writer, you get all of that time back to spend with a client or on other tasks you’d rather be doing.
Remember, you need to be creating consistent, engaging content on a regular basis in order to keep a stream of prospective clients and customers coming to your digital front door. A professional writer or freelance copywriter can create this kind of content in a fraction of the time it will take you.
2. You won’t have to worry about writing over your customers’ heads.
You know your business better than anyone else out there but that doesn’t make you the best person to tell the world about your business.
Stay with me for a minute.
You are responsible for the daily operations of your business. You know it in, out, and backward. However, being an expert in your field does not mean you are an expert at marketing your services and expertise.
What can happen when a business owner writes the content for their business is that the content starts to focus on JUST telling the business’s story. It’s business-focused content.
What a new client needs when they hit your website is content that’s customer-focused. They need content that talks to THEM about THEIR needs. Copywriting that speaks to this is much more likely to sell your products and services.
Related Reading: How to Write Calls to Action that Really Work
3. Online grammar checkers aren’t infallible.
If grammar, spelling, and punctuation aren’t in your skillset, don’t fret. The proliferation of lists cataloging these kinds of mistakes on professional websites shows that you are definitely not the only one out there.
However, your potential customers, not to mention Google, will judge your business unfairly if there are more than a few of these mistakes in your content. It makes you look unprofessional and does not instill a sense of confidence in your audience.
4. No matter what you think, your business isn’t very exciting to the general public.
An experienced copywriter can make anything sound exciting. And I mean anything. Have you ever wondered how house painters, roofers, HVAC repair companies, or soap companies can keep up a stream of regular content that ranks well? Two words: quality content.
A freelance writer will not only familiarize themselves with your business and field, but they will also find ways to engage potential clients with interesting and relevant content that speaks directly to your target market, building your reputation and driving sales.
Related Reading: One Easy Way to Convert Visitors Into Customers
5. You don’t know the difference between an email, a blog post, and a social media post, and you don’t really care.
How many types of content does your business need to be successful? A product description? A blog post? Sales funnels full of content? Social media content? A white paper from an expert?
You may be great at creating one of these kinds of content but how are you at all of them? Copywriters understand the importance of variety and have the copywriting skill to create anything you need. A well-rounded, strong writer will be able to create everything you need, saving you time and money.
6. Your newest product launch or marketing campaign is already causing you to sweat.
Copywriting is sometimes the last thing that comes to mind when you’re getting ready to launch a new product or service. You’ve spent a lot of time creating and honing this new offering and maybe left the marketing of it until the last minute.
Or maybe you’ve decided to invest in Facebook ads or a Google AdWords campaign and want valuable content you know will be powerful to make the investment worth it.
Whatever your situation, sometimes you just need professional copy. Investing in copywriting services can make the difference between success and failure.
Copywriting is one of the nine (9) key areas we focus on in our Blueprint for Online Excellence. When visitors land on your website or your social media channels, the words they see must capture their attention and not let it go. Capturing their attention once they are on your online property is the first step to completing a sale or earning a new customer and that’s where professional copywriting services come in.
So I have to ask: Does the copy on your website inspire your potential customers to stick around and get to know you better or does it have them heading for the exits?