how to add new website to google analytics

By Noah Britton on 24 August 2020

As helpful as Google Analytics is, it can be one of the least user-friendly tools in your arsenal. It’s even tricky for some experts to figure out all the ins and outs at first. 

Thrive’s web design agency has your back. Our step-to-step guide to adding a new website to your Google Analytics will help you ensure that all of your web properties are in one easy-to-access dashboard.

Step-by-step how-to…with pictures.

person walking up stairs ready to add their google analytics

We love a good step-by-step how-to especially if there are pictures involved. 

Step 1: Log in to your Google Analytics account.

This step is pretty straightforward. Hopefully, you can even skip this step if you visit frequently enough to have your login information stored and ready to go. 

homepage screenshot of google analytics

Step 2: Navigate to the Admin menu.

In the newest version of the Google Analytics dashboard, the Admin button is somewhat hard to find. It’s slightly buried at the bottom of the left-hand side of your dashboard.

screenshot showing the admin button on google analytics

 

Step 3: Add a new account or select the account you want to use.

If you need to create a new account, there are a few steps you’ll need to go through to make sure it’s all set up. You’ll need to make some choices about what you want to measure and what data you want to share with Google. 

admin panel of google analytics

Step 4: Create a new property.

Again, you’ll need to choose what you want to measure: your website, an app, or both. Once you make those choices and add in your web address, you’ll get your analytics tracking code, along with all you’ll need to add the analytics into your website’s code.

screen showing new property settings on google analytics

See Related: How Long Does it Take for a Website to Show Up on Google

Why add a page or property to Google Analytics?

Data is king. And Google Analytics is the king of data.

When you need information about how websites are performing, Google Analytics is where you should turn for the most accurate, most up-to-date, most robust (and FREE) trove of data. By keeping your GA account updated with all of your webpages, you ensure that you are getting all of the best information you need to keep your website performing at its best.

With Google Analytics you can:

 

  • Create custom reports. You can track campaigns, track traffic coming from specific platforms, or track the performance of specific webpages. You can look at snapshots of data from a specific time period. The reporting world is your oyster!

 

  • Integrate with other tools. Google Analytics is an amazing tool that can add an extra dimension to the reports that you get from your favorite third-party tools.

 

  • Show real-time traffic data. How many people are on your site right now? What pages are they on? Where are they lingering, and when do they leave? It can be extremely informative – not to mention exciting – to watch your traffic in real-time.

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  • Understand where your traffic came from. The best way to develop new and effective marketing and advertising strategies is to understand where you should be targeting your marketing and advertising dollars for the biggest impact. The best way to do that? Know where your traffic is coming from in the first place.

 

  • Rank your pages by popularity. Want to know where your visitors are spending the most time? Want to know which of your pages are best at converting visitors to customers? Google Analytics can tell you all of that, and more

 

  • Export to Excel. When you need to dig a little deeper, when you need to share your data with others who don’t have Google Analytics, when you need to have a little more control in how you manipulate your data, you can export your data to everyone’s favorite spreadsheet program.

Final Word.

Don’t let the sometimes confusing interface deter you from taking full advantage of all that Google Analytics has to offer. Drop a note in the comments and let us know if you have any more questions or want other Google Analytics step-by-steps. 

Keep Reading: How Do You Announce a New Website Launch?

Thrive Design is a customer-centric web design company and marketing agency from Seattle. Contact us to find out how we can elevate your business online! Find us on Clutch, UpCityLinkedInFacebookTwitterInstagram, and Pinterest.

Noah Britton

Noah Britton is the founder of Thrive with 18 years of experience in the web industry and 10 years with WordPress.