Competition research is the practice of discovering and documenting companies that providing the same services as you. It is an essential step in designing the most effective website for your business. Competition research can also be an important component of Local SEO.
Depends on how much time you have on your hands versus money.
Competition research is usually done by professionals who are much more efficient than you can be and more thorough as well. You also want a third party who isn’t biased and won’t be “found out” by the competition.
Competition research done right isn’t unethical, but there are some grey areas that are best left to the professionals.
I always suggest hiring someone for competition research. Your time is best building your business and providing the service not doing research.
Looking at the questions above do you see what your company is missing? Do you see opportunities for expanding the information you provide on your website? Is your pricing and offer showcased powerfully online?
Competition isn't just about snooping... it is to improve your company and offer. If you'd like help with some competition research our team can help.
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