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Research your competition before designing your new website

Competition research is the practice of discovering and documenting companies that providing the same services as you. It is an essential step in designing the most effective website for your business. Competition research can also be an important component of Local SEO.

Professional or amateur competition research?

Should you do competition research yourself?

Depends on how much time you have on your hands versus money.

Competition research is usually done by professionals who are much more efficient than you can be and more thorough as well. You also want a third party who isn’t biased and won’t be “found out” by the competition.

Competition research done right isn’t unethical, but there are some grey areas that are best left to the professionals.

I always suggest hiring someone for competition research. Your time is best building your business and providing the service not doing research.

Here are some questions we ask in our competition research.


Looking at the questions above do you see what your company is missing? Do you see opportunities for expanding the information you provide on your website? Is your pricing and offer showcased powerfully online?

Competition isn't just about snooping... it is to improve your company and offer. If you'd like help with some competition research our team can help.

Thrive Design is a customer-centric web design and marketing agency from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCityLinkedInFacebook, and Twitter.

Noah Britton

Hi, I'm Noah Britton, the founder of Thrive. I focus on understanding our client's goals and proposing solutions including branding, website design, and marketing. After 20 years in business, I've earned the grey hairs and expertise needed to knock your project out of the park.

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