The importance of a website’s Call to Action.

Every website needs to have one or more goal behaviors for their visitors. We use Call to Action (CTA) to give visitors a clear and easy path towards satisfying those goals. There are several ways to present a CTA to your visitor: buttons, banners, images, and forms.  The end result of these CTAs can be signing up for a newsletter, scheduling a meeting, filling out a survey, buying a product, signing up for a membership, downloading a form, contacting you via phone/email/contact form, or simply viewing your portfolio.

Split testing is another option. We use google experiments to show 2 different versions of a webpage and to track which leads to the most user interaction and form submissions. The usage of different verbiage and graphics can yield large results. We offer this as an add-on service feel free to Contact Us for more information.

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Noah Britton

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