If you could wave a magic wand and have your website visitors do one thing on your website what would it be?
This one action is called the Primary Call To Action and our job as designers and content writers is to compel the user to take that action. All websites should have a Secondary Call To Action as well. Depending on your business/goals here are a few examples
- Sign up for a newsletter
- Schedule a meeting online
- Fill out a survey
- Purchase a product
- Sign up for a paid membership
- Download a white paper
- Call a phone number
- Fill out a quote form
- View portfolio
Fine tuning the design and content of a webpage to compel the user to take a particular action is called conversion optimization.
If you want to learn more about the keys to a successful website, read our guide –> 6 Key Points of a Successful Website