Building a Website Doesn’t Need to be Scary.

I’ve found some clients have hesitations about working with a web designer.

They worry what will be asked of them or that they aren’t technical enough for the task.

My question to them is “How well do you know your company, products, services, staff, and customers.”

If you can describe these things in detail a good web designer can take care of the rest.

They should, however, know about three websites you like and why you like them.

This is so they can have an idea of the design and functionality you are looking for.

Next, you determine what content will be included on your website.

We break this down into a list of webpages, also called a Sitemap.

Each webpage has one or more images and text associated with it.

The designer should help you with the basic idea but either you or a hired copywriter need to write the actual content.

For the design, they will ask for attributes you want your website to have.

Most of my clients, for example, ask for attributes such as “professional”, “easy to use”, and “inviting” but others will want it to be “cutting edge” or “scientific”.

In any case, a website is comprised first of all by a logo which has fonts and colors in it.

Those fonts, colors, and style of the logo become basic for the website design.

You will be asked to critique the design and request modifications to it.

They will then create the website using their artistic abilities and will request feedback from you on how you’d like it changed, if at all.

There can also be custom features on your website based on your goals. There are 100’s types of such features

Here are a few we’ve worked with:

  • Event registration/purchase
  • Event calendar
  • Newsletter sign up
    • Can include a special offer PDF
    • Mailchimp, Constant Contact, etc
  •  Forms
    • Contact
    • Vendor/Partner application
    • Quote generator
    • Instant estimate
    • Calculator
    • Job application
  • Feeds
    • Facebook
    • Instagram
    • Twitter
  • Accept donations via Paypal
  • Memberships
    • Video training
    • Industry news
    • Software access
  • Document library
    • Can be password protected
    • Can be limited to certain users
  • Catalog of products
    • Links to a contact form with the product details included
  • Full eCommerce including payment
  • Portfolio of your work
    • Can be filtered by category
  • Poll/Survey/Questionnaire
  • Job listing
  • Gift certificates
  • Printable/Downloadable Coupons (for services or products)
  • Online support using a chat box
  • Online scheduling
  • Store locator

Perhaps you just want a basic website (aka brochure website) that talks about your business, showcases your products/services, and gives clients a way to contact you.

This is a perfect candidate for WordPress or Squarespace.

We prefer WordPress as it is great for adding features like the above. In fact, they have over 56,000 plugins that do this!

Building a website doesn’t have to be scary.

If you have an experienced web designer that you trust who has a strong process you’ll do just fine.

Just be prepared to give feedback about the website design and optionally write content/provide images.

A good web designer has a network of resources to pull from (content writers, photographers, videographers, etc) and writes everything that will be included in the project into a formal signed proposal.

Anything less than that is asking for trouble.

For more information on how to be successful on your next project, check out our guide on 5 Steps to a Successful Website Project.

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