You have a website but the content hasn’t changed in several months, maybe even years. Google stops to care as much about your website when this happens so let's change it!
First of all, ask yourself why someone would come to your website and what end result you'd like from their visit. For most of my clients, they offer a service and web users are coming to the website to find that service. Their goal is to turn those web users into paying customers.
Get rid of staleness by adding content to your website that draws in the user to have them contact you. Most people need to be sold… and sold quickly. Giving them something for free works wonders. (For example, the guide at the bottom of our web design page).
If you are a plumber, give them an article such as “5 things to do before calling a plumber about a leaky faucet.”
If you are a housecleaner, give them an article “How to prepare for a housecleaning.”
This kind of content shows you as a thought leader in your industry and that you are putting forth good energy and will be helping them out. (When you do this, make sure it’s a blog post with its own page so that Google can send searchers to it when they type in the relevant search terms.)
Beyond regular content that gives useful tips and free advice, be sure to have your contact information prominently displayed in your header. If you offer a free consultation, have a Call to Action button for this above the fold on your homepage (or better yet in the header). For my business, getting clients on the phone is of the utmost importance.
You need your customers to find your website. For your customers to find your website, Google needs to know you are offering new, fresh content that searchers care about. The three steps we recommend to accomplish that are:
Thrive Design is a customer-centric web design and marketing agency from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCity, LinkedIn, Facebook, and Twitter.