Latest news, hints & tips
If you’re not capturing the clients or leads you want, it may be time to rebrand your business. However, this process isn’t something that you should undertake lightly. Rebranding is a process of updating your brand assets in the wake of a change of values, direction, or audience for your business. It can be a very involved process including a […]
Read More
The start of a new year is a fresh slate. For business owners, it gives you the chance to evaluate the previous 12 months and take stock of what worked, what didn’t, and why. Additionally, it offers the chance to decide what you want to achieve in the upcoming year. As we move more and more online, both due to […]
Read More
The need for businesses to deliver engaging communications to their audiences has become principal in the age of digital marketing. Audiences are more distracted than ever, with display ads and pop-ups occupying the majority of our online environment. So how do we cut through the clutter? The answer is personalized and targeted email marketing. What is Email Marketing? Email marketing […]
Read More
It’s one of the most common questions we’re asked about digital marketing: what’s the difference between SEO and PPC? The translation of these acronyms is not common knowledge for someone outside the industry. However, if you are branching out into the online marketing sphere to grow your business, it’s important to know that different pathways are available, each with its […]
Read More
As a business owner, it’s tempting to think that you can do it all. You formulated and built your business from the ground up and it’s doing well — why shouldn’t you also be the one to write all the materials your business needs to interact with customers? Well, for one, you’re probably not doing it well. It can be […]
Read More
You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]
Read More
We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]
Read More
When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your story is unique to your business. It’s a big thing that separates you from your competitors, […]
Read More
If you clicked on this article, odds are good that you need a new website or, at the very least, a redesigned website. Your website should be easy to maintain and update and do more work than you at bringing in new business. If it’s not meeting these two, basic requirements of a business website, then you have some work […]
Read More
Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]
Read More
Category: SEO Seattle Search engine optimization, or SEO, is one of the most effective ways to get your business found online. When done well, SEO can get your WordPress website on the all-important first page of Google, and other search engines, for the search terms that lead to revenue for you and your business. But implementing a good SEO strategy […]
Read More
When I’m working with clients, I use the same framework for establishing online dominance that I have used for my own business. These nine elements haven’t steered me wrong in the many years that I have been building websites for businesses. The first element that I tackle with all my clients is brand identity. A strong brand identity makes you […]
Read More