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Latest news, hints & tips

How Long Should a Rebrand Take?

By Noah Britton | May 13, 2022

If you’re not capturing the clients or leads you want, it may be time to rebrand your business. However, this process isn’t something that you should undertake lightly. Rebranding is a process of updating your brand assets in the wake of a change of values, direction, or audience for your business. It can be a very involved process including a […]

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Why is GMB Important

Why Google My Business (GMB) is More Important Than Ever

By Noah Britton | January 15, 2022

The start of a new year is a fresh slate. For business owners, it gives you the chance to evaluate the previous 12 months and take stock of what worked, what didn’t, and why. Additionally, it offers the chance to decide what you want to achieve in the upcoming year. As we move more and more online, both due to […]

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What is Email Marketing

What is Email Marketing and How Does it Work?

By Noah Britton | January 7, 2022

The need for businesses to deliver engaging communications to their audiences has become principal in the age of digital marketing. Audiences are more distracted than ever, with display ads and pop-ups occupying the majority of our online environment. So how do we cut through the clutter? The answer is personalized and targeted email marketing. What is Email Marketing? Email marketing […]

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SEO vs PPC

What is the Difference Between SEO and PPC?

By Noah Britton | November 14, 2021

It’s one of the most common questions we’re asked about digital marketing: what’s the difference between SEO and PPC? The translation of these acronyms is not common knowledge for someone outside the industry. However, if you are branching out into the online marketing sphere to grow your business, it’s important to know that different pathways are available, each with its […]

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How to Write Calls to Action That Really Work

By Noah Britton | February 8, 2021

You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]

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14 Easy Ways to Keep People on Your Website

By Noah Britton | January 27, 2021

We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]

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How to Know When You Need a New Website

By Noah Britton | November 24, 2020

If you clicked on this article, odds are good that you need a new website or, at the very least, a redesigned website. Your website should be easy to maintain and update and do more work than you at bringing in new business. If it’s not meeting these two, basic requirements of a business website, then you have some work […]

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One Easy Way to Convert Visitors into Customers

By Noah Britton | November 16, 2020

Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]

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10 Ways to Improve SEO

10 Ways to Optimize Your SEO for Maximum Results

By Noah Britton | November 4, 2020

Category: SEO Seattle Search engine optimization, or SEO, is one of the most effective ways to get your business found online. When done well, SEO can get your WordPress website on the all-important first page of Google, and other search engines, for the search terms that lead to revenue for you and your business. But implementing a good SEO strategy […]

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Establishing a Solid Brand Identity: Step 1 of 9 for Dominating Online

By Noah Britton | October 30, 2020

When I’m working with clients, I use the same framework for establishing online dominance that I have used for my own business. These nine elements haven’t steered me wrong in the many years that I have been building websites for businesses. The first element that I tackle with all my clients is brand identity. A strong brand identity makes you […]

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