Latest news, hints & tips
It’s one of the most common questions we’re asked about digital marketing: what’s the difference between SEO and PPC? The translation of these acronyms is not common knowledge for someone outside the industry. However, if you are branching out into the online marketing sphere to grow your business, it’s important to know that different pathways are available, each with its […]
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As a business owner, it’s tempting to think that you can do it all. You formulated and built your business from the ground up and it’s doing well — why shouldn’t you also be the one to write all the materials your business needs to interact with customers? Well, for one, you’re probably not doing it well. It can be […]
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You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]
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We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]
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When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your story is unique to your business. It’s a big thing that separates you from your competitors, […]
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If you clicked on this article, odds are good that you need a new website or, at the very least, a redesigned website. Your website should be easy to maintain and update and do more work than you at bringing in new business. If it’s not meeting these two, basic requirements of a business website, then you have some work […]
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Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]
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Category: SEO Seattle Search engine optimization, or SEO, is one of the most effective ways to get your business found online. When done well, SEO can get your WordPress website on the all-important first page of Google, and other search engines, for the search terms that lead to revenue for you and your business. But implementing a good SEO strategy […]
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When I’m working with clients, I use the same framework for establishing online dominance that I have used for my own business. These nine elements haven’t steered me wrong in the many years that I have been building websites for businesses. The first element that I tackle with all my clients is brand identity. A strong brand identity makes you […]
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A brand identity is not a logo. A brand identity is not a slogan. A brand identity encapsulates who you are as a company. It is the entire method that you use to convey your business and your story to the world. A great brand identity allows your customers to recognize you instantly. Building your brand identity doesn’t have to […]
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The number one way to build trust online is through a robust suite of reviews. Not certifications. Not a slick website. Not even a service guarantee. (Although all those things do help.) Reviews. Reviews are the first thing that online consumers turn to when making purchasing decisions. They’re the first thing people see when they Google your business. They’re one […]
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To paraphrase Madonna, we are living in a digital world. If you are not experimenting with different digital marketing mixes, you probably aren’t reaching all your potential customers. If you are serious about remixing your digital marketing mix, take a look at these 12 strategies. You may recognize some of them but now is the time to consider which ones […]
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