The internet was not made for static websites. If you’re not adjusting your website (and tracking what works), you are just asking for your website to wither and die.
Your website is able to give you all kinds of information if you know where to look. This information can be used to tweak your website to better meet the needs of your website’s visitors.
If you’re wondering where to start collecting website data, the place that most people go is Google Analytics. Google has designed its analytics platform to be one of the most robust analytics platforms available.
From your Google Analytics dashboard, you are able to see at a glance which of your pages have the most visitors, which pages have high bounce rates, which pages earn you the most money, and so much more. You are also able to track where your site visitors are coming from, which is especially helpful when you’re running any sort of marketing campaign.
Google Analytics is also designed to work especially well with Google Ads. (Remember step one?) The Google Analytics platform can give you even deeper insights into how users from your Google Ad campaign have interacted with your site.
As deep of a dive as Google Analytics can give you, sometimes you want something more visual, something that can give you an at-a-glance analysis of what people are clicking on when they visit your website.
We love HotJar for just that reason. We use HotJar to analyze our site on a regular basis. They give you access to three very useful tools for analyzing visitor behavior.
HotJar and Google Analytics are great ways to figure what’s working and what’s not on your website, but it’s pretty hard to test how well website changes are working if you can only see data after the fact.
When you want to test tweaks to copy, navigation, or other parts of your website, what you really want to do is conduct some A/B testing.
It sounds complicated, but it’s really not. What A/B testing does is allows you to present two different website versions: one to 50% of your visitors and one to the other 50%. SplitHero is our tool of choice for running A/B tests.
A/B testing doesn’t have to be complicated. It can be for something as simple as swapping out an image or trying a different header for the page. It could be moving up your signup form or lead generation offer to higher on your homepage.
A/B testing is the perfect way to try out some of the ideas you got from all the amazing insights you learned by tracking your website’s performance and visitor behavior.
If you did it well, you used data about your market and target audience to build your website before you launched it. There is no good reason to stop using data to make the ongoing changes needed to keep your website fresh and relevant so you stay top of mind for your clients and potential customers. These tools, and our help, can take your website game to the next level.
Keep Reading: The Killer Offer: Step 6 of 9 for Dominating Online
Thrive Design is a customer-centric web design and development company from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCity, LinkedIn, Facebook, and Twitter.
Category: Web design seattle