Latest news, hints & tips
Your online reputation matters. It can make the difference between someone taking a chance on your business, or taking a pass. But, how do you know what your online reputation is? And, once you have an idea of your reputation online, is there anything you can do about it? To be clear – we’re talking about the reviews your customers […]
Read MoreJust like your phone and your computer’s operating system, your website requires maintenance. Every month it seems my phone and computer gets a major software update. Your WordPress website needs the same care and attention so it can be online all the time to showcase your products & services. The #1 reason for a Care Plan? To protect your website. Hackers […]
Read MoreWordPress is open-source content management software and currently, powers over 33% of the top ten million visited websites and has 60% market share in the CMS market (websites where you can change the content yourself easily). If you added up all the websites built in Squarespace, Wix, Weebly, Squarespace, Shopify, Joomla, Drupal, and Google Website Builder there are still 3 […]
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Many small businesses, even established ones, don’t know where to start when it comes to branding, website creation, and marketing. They do not have an internal department to handle these activities nor the time/knowledge to do it themselves. The purpose of this article is to define Branding, Web Design, and Marketing and to put them in the correct order in […]
Read MoreFew things make me feel worse than a hacked website without a backup. WordPress security is not something many website owners think of but with over 32% of the internet using the technology it is the biggest target out there. Here are some common mistakes we find new clients to us have made. Not backing up website daily and never […]
Read MoreWebsites are hacked by autonomous machines these da… not by humans hacking individual sites. These machines search the internet for vulnerable websites day and night. I get calls every week from people whose websites got hacked and I have some very specific things for you to do if you own a WordPress website. 1. Backup your website daily. Don’t assume […]
Read MoreYou have a website but the content hasn’t changed in several months… maybe even years. Google stops to care as much about your website when this happens so let’s change it! First of all, ask yourself why someone would come to your website and what end result you’d like from their visit. For most of my clients, they offer a […]
Read MoreI’ve found some clients have hesitations about working with a web designer. They worry what will be asked of them or that they aren’t technical enough for the task. My question to them is “How well do you know your company, products, services, staff, and customers.” If you can describe these things in detail a good web designer can take […]
Read MoreIf you could wave a magic wand and have your website visitors do one thing on your website what would it be? This one action is called the Primary Call To Action and our job as designers and content writers is to compel the user to take that action. All websites should have a Secondary Call To Action as well. […]
Read MoreCompetition research is the practice of discovering and documenting companies that providing the same services as you. Should you do competition research yourself? Depends on how much time you have on your hand versus money. Competition research is done by professionals who are much more efficient than you can be and more thorough as well. Also, you want a third […]
Read MoreYou wouldn’t build a house without a blueprint. Yet the fact is many companies create a website without first properly outlining what they are going to build. They don’t fully answer the questions, why are we building this website. The truth is nobody wants a website… they want something else (more customers, to raise their prices, add a new offering). […]
Read MorePeople often ask me why anyone would want to hack their website. Well… are three main reasons they want to breach your security. They want your website to send out spam. They want data your website may contain such as mailing list details, credit card information, or user passwords They want to install code that will download malicious software onto […]
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