Latest news, hints & tips
Update: Apparently, UpCity loves the work we do for small- to medium-sized businesses as much as Digital.com does. In addition to the honor below, we have been named a National and Local Excellence Award winner by UpCity. Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating in order to come up with the […]
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When was the last time you backed up your WordPress website? Do you even remember or do you rely on your website hosting company to do that for you? If you don’t already know how, learning how to back up your WordPress website is something that you should add to your to-do list. Knowing how to perform a manual backup […]
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If you’re interested in trying out user experience (UX) design without committing to a full-blown degree, then these five free courses might be the ticket. These online courses will help lay the foundation for an exciting career in professional UX web design covering concepts like navigation and feedback loops. What is UX Design? UX design is essential to any company’s […]
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You rely on your website to generate business in some form or fashion. Depending on the type of website you have, that may be through generating new leads, raising your profile and perceived authority, or processing sales. If your website isn’t accomplishing any of this, it’s time to take a look at your business strategy and incorporate steps to optimize your site’s […]
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WordPress is the most popular content management system (CMS) on the Internet. At the last count, it powered a full 40% of the websites currently online. There are a lot of reasons for the popularity of WordPress but it is not the only CMS available to small business owners looking for a web solution. Another popular option available to you […]
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Color can signal many things. Blue can make people feel reassured. Green can make people feel calm. Purple shows creativity. Gray shows sophistication. Orange, red, and yellow convey energy and warmth. Color is a tool you can use to start building your brand’s image in a website visitor’s mind before they read even a single word of your copy. Choosing […]
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There are a lot of e-commerce websites out there. In fact, consumers spent 44% more with online retailers in 2020 than they did in 2019. We know that much of this spike has to do with the pandemic-related lockdowns and not being able to shop in brick-and-mortar stores. We also know that this is a trend that is unlikely to reverse itself […]
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You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]
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We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]
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In today’s segmented world, it seems like there are more and more companies offering one, specific service they claim will revolutionize your business. SEO, graphic design, web design, content writers are all out there ready and waiting to help you take your business to the next level. The problem is that, at some point, you will find yourself working with […]
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When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your story is unique to your business. It’s a big thing that separates you from your competitors, […]
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2021 is around the corner and it’s time to start planning your new year. We’ve talked a lot about how important a website is to your business and your entire online presence. When you hire a professional web design firm, the interview phase is key to ensuring you get exactly what you need. But what questions should you ask a […]
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