Latest news, hints & tips
When you’re about to launch a new website, you can feel the buzz of anticipation, but how can you build excitement in your target audience? It’s all in a launch that creates excitement and arouses intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on. All […]
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The need for businesses to deliver engaging communications to their audiences has become principal in the age of digital marketing. Audiences are more distracted than ever, with display ads and pop-ups occupying the majority of our online environment. So how do we cut through the clutter? The answer is personalized and targeted email marketing. What is Email Marketing? Email marketing […]
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It is a truth universally acknowledged that business owners at the start of a new year are looking for fresh, new ideas to help them increase website traffic, especially among their target audience. Unfortunately for those business owners, there are very few new ideas these days for increasing website traffic. Fortunately, there are many time-tested, tried and true, trustworthy ideas […]
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One thing you can say about the end of the year is that it’s a great time to reflect on what’s worked for your business over the past year and what has not. That second part is especially important. Knowing what didn’t work for you in 2021 can help you decide where to focus your energies in 2022. An email […]
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It’s one of the most common questions we’re asked about digital marketing: what’s the difference between SEO and PPC? The translation of these acronyms is not common knowledge for someone outside the industry. However, if you are branching out into the online marketing sphere to grow your business, it’s important to know that different pathways are available, each with its […]
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Having a slow website isn’t fun for anyone. In fact, in today’s climate of impatient internet users, you may be surprised to find out that a website that takes ages to load may be doing more harm to your business than you might think. Consumers nowadays don’t have much of a tolerance for slow technology. Website speed may very well […]
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Pre-packaged website sites like SquareSpace and Wix can make website development seem like a drag-and-drop affair. The reality is that there’s a lot that goes into ensuring websites deliver the best user experience possible. The best websites have designs and programming that are touched by both a back-end and front-end developer. For those not in website development, the difference between […]
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There are lots of technical things about websites that business owners don’t need to worry about because they don’t affect their day-to-day operations. But one thing that you should at least have a passing knowledge about is web crawlers. Why? Because web crawlers and the crawling process are key to ensuring that your website is turning up in any search […]
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As a business owner, it’s tempting to think that you can do it all. You formulated and built your business from the ground up and it’s doing well — why shouldn’t you also be the one to write all the materials your business needs to interact with customers? Well, for one, you’re probably not doing it well. It can be […]
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When you first dive into the world of WordPress websites, it’s easy to get overwhelmed with all of the choices available. You purchase your domain, decide on WordPress as your content management system (CMS), and then you’re faced with thousands of themes and templates to help you craft the perfect website for your business. But how do you know what […]
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Your website is like a car. Both should be reliable tools that help you in meeting your needs and reaching your goals. And, just like your car, regular website maintenance can help keep your website running smoothly. Think about it. You don’t let your car regularly run out of gas or oil. You check fluid levels and take it for […]
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Clutch.co is a business owner’s best friend. They are well known as a trustworthy platform for finding technology service and solutions companies based on the quality of work, thought leadership, and client reviews. Why are they so trusted? Because their reviews are more in-depth and more descriptive than other review sites. Clients are given a series of questions that dive […]
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