Today I have an exciting challenge for you. This quick exercise aims to help you understand how potential clients perceive your business and one of your competitors when searching online. By the end of this challenge, you'll have valuable insights into your online presence and learn how to make improvements to stand out in the crowd.
First, let's imagine you're a potential client who has been referred to two companies – your company and a well-known competitor. Grab a notepad and put yourself in their shoes as you Google both company names in an incognito browser: "Your Company Name" and "Your Competitors Full Company Name."
Take a close look at the search results on the first page. Do any reviews show up? What does the text say about each company? Jot down your first impressions and feelings about each company based solely on the search results.
Next, visit each website and spend about 15 seconds looking at the homepage. Remember, you're still in the persona of the potential client. As you explore, ask yourself these three questions:
Once you've completed this exercise, compare your notes for both companies. How did your business stack up against your main competitor? Did your website clearly convey your services and expertise within those first 15 seconds? Were your online reviews and search results as impressive as your competitor's?
By stepping into the shoes of a potential client and comparing your online presence to a competitor, you can gain valuable insights into areas where you may need to improve, helping you create a stronger online presence and win more business. Good luck with the challenge, and remember to keep refining your website and online reputation to stand out from the competition!
If your brand and/or website isn't properly positioning your company and you' like some help let's talk.