As a business owner, you know that online marketing is the key to your success. But what if you're not sure where to start? Or maybe you've tried SEO before, but it didn't give you the results you wanted. Don't worry – we're here to help; we'll discuss whitehat SEO techniques that will help your website rank higher across search engines and generate more leads. We'll also provide tips on how to track your progress and measure your results!
As the name suggests, whitehat SEO refers to the use of optimization strategies, techniques and tactics that focus on a human audience, as opposed to search engines, and completely conform to their rules and guidelines. It is more often used by marketers who plan on a long-term presence on their chosen search engine.
The benefits include:
Now that we’ve covered the basics of SEO, let’s discuss some specific whitehat techniques you can use to improve your website’s ranking.
Publish high-quality content: A key part of SEO is publishing high-quality content that is relevant to your target keywords. This means writing well-researched blog posts, eBooks, infographics, etc. that provide value to your readers.
Build high-quality backlinks: Backlinks are links from other websites to your website. They act as a “vote of confidence” for your website and tell search engines that your site is authoritative and trustworthy. You can build backlinks by guest blogging on other websites, creating informative infographics, and more.
Optimize your website for mobile viewing: With more and more people using their smartphones to search the web, it’s important to make sure that your website is optimized for mobile. This means having a responsive design, fast loading speed, and easy-to-use navigation.
Use social media: Social media is a great way to promote your content and build relationships with potential and current customers. You can use social media to share your blog posts, infographics, etc. and interact with your audience.
In addition to knowing which techniques to use, it’s also important to know which mistakes to avoid. Here are some things to avoid in your approach:
Targeting the wrong keywords: It’s important to do your research and target keywords that are relevant to your business and have a high search volume.
Not tracking your progress: SEO is an ongoing process, so it’s important to track your progress and measure your results. This way, you can adjust your strategy as needed and see which techniques are working well for you.
Focusing on quantity over quality: It’s better to publish a few pieces of high-quality content than a ton of low-quality content. Search engines will penalize websites with thin or duplicate content, so make sure that your content is original and valuable.
Once you start implementing SEO techniques on your website, you need to track your progress to see if they’re actually working. Here are some metrics you can use:
Rankings: Track the position of your website’s pages in SERPs for target keywords. You can use tools like Google Search Console and semrush.com to do this.
Traffic: Monitor the number of organic visitors to your website over time on platforms such as Google Analytics.
Conversions: Keep track of how many leads or sales you’re generating from your SEO efforts. If you see a significant increase, then you know your SEO strategy is working!
If you’re a business owner, SEO should be a key part of your online marketing strategy. By optimizing your website and producing high-quality content, you can improve your visibility, traffic, and conversions.
That said, SEO can be complex and time-consuming. If you don’t have the resources to do it yourself, we can help you develop and execute an effective whitehat strategy that gets results.
At Thrive Design, we’ve helped countless businesses improve their visibility online and generate more leads and sales. Contact us today to learn more about our SEO services - we’d be happy to help you develop and execute an effective strategy for your business!