Duke's Plumbing, a well-known business in Kitsap County, Washington, has been serving the community for over seven years. Originally specializing in new construction plumbing, the company, led by Kyle Duke, is now shifting its focus to service plumbing for local homeowners. Although the business has a strong reputation for high-quality work, Duke's Plumbing lacked a website to match its growing brand.
Previously, Thrive collaborated with Duke’s Plumbing to create a powerful brand identity, complete with fun custom illustrations and a mascot—Duke, the dog. This playful yet professional branding helped Duke’s stand out in a crowded market. However, despite the success of the branding project, Duke’s Plumbing still lacked a digital platform that could bring this identity to life online.
Without a website, the business struggled to engage potential clients and showcase its services effectively. This limited its ability to expand and left a gap in its growth strategy, which includes the potential for national domination or a future sale of the business. Duke's Plumbing needed a website that not only reflected its strong brand but also functioned as a comprehensive digital platform for engaging with customers. You can read more about the branding project and mascot design here.
The goal of the project was to design and build a responsive website that aligned with Duke’s established brand identity, showcasing its services while positioning the company as a leading local service provider. The new site needed to highlight the fun, engaging personality of the brand while emphasizing professionalism and top-tier service quality.
Key Project Goals:
Process:
The launch of Duke’s Plumbing’s new website was a major step forward in establishing the company’s online presence. The website successfully brings Duke's vibrant brand and unique personality to life, while also positioning the business as a leader in the local plumbing market.
Key Results:
