SEO services that create a robust, organic online presence for your business.
When people search for your business or services in Kent, are they finding you or are they finding your competitors?
If you’ve neglected your search engine optimization strategy, odds are they are finding your competitors. A great SEO strategy strengthens your website’s organic ranking by helping to position your website on page one of search engine results, ensuring that you are being seen by those most likely to do business with you in Kent.
The first result on page one of a search engine results page gets 70% of all organic traffic. The goal of our SEO experts is to get your page to that coveted page-one position, boosting your traffic and increasing your sales.
Your Kent SEO package includes:
Our in-depth keyword research strategy looks for the most popular, relevant terms that your customers are typing into Google right now. We review your competitors keywords, look at your historical Google Analytics and Search Console data, and uncover hidden trends using our keyword research software. By the end of it, we will have identified the most effective and profitable keywords suited to your business.
Once your target keywords are identified, we’ll craft the perfect meta titles and meta descriptions and add them onto your pages. These tags are only visible in HTML code to help search engines, like Google, better understand what each page is about and will help you to rank for your target keywords.
Internal linking connects your content and shows Google the structure of your website. Internal links can also establish a hierarchy on your website, allowing Google to see the most important pages that provide the most link value, increasing the ranking potential for each page.
We complete an ongoing backlinking strategy to your website to further build the trust and authority of your website. We create a web of local citations and directories, ensure your website and acquire links from niche-specific authority sources.
ongoing campaign review
We regularly review your SEO campaign to look at each item in your campaign as well as your SEO keyword rankings and website traffic sources. We also continue to make on-page and off-page optimization changes to ensure your keyword ranking positions improve.
analytics & goals setup
To ensure that we have the best and most up-to-date information about your website’s performance, we set up and install Google Analytics and Google Search Console on your website. These tools allow us to see real-time performance of your SEO campaigns and make adjustments as needed.
There’s enough nonsense to wade through in today’s society. Your website shouldn’t be one of those things. Give your audience honest and well-written content that you can proudly stand behind.
We analyze competitors who are ranking above your website in the SERP results. We compare their targeted keywords, site structure, backlink profile, citations, internal linking strategy, Google Business profile, and website content to make sure your SEO strategy is competitive.
monthly check-in & report
The most important part of your SEO Package is the results. We love to show the progress of your search engine ranking over a monthly screenshare. You'll also have reports of your progress available at your fingertips anytime to review at your leisure.
The blueprint for online excellence
Search Engine Optimization (SEO) is the best way to ensure that online consumers are finding your business when they're searching. That's why it is one of 9 levers we use in our Blueprint for Online Excellence.
When you're showing up on Google for the exact terms your customers are using to hire your type of company, you are guaranteeing yourself a better shot at success.
Learn more about how search, your identity, online presence, and marketing fit together.
Search Engine Optimization FAQs.
One of the most frequent questions we are asked is whether SEO or PPC is better for a marketing campaign. Both are very different and determining the best one depends on your target market and what your goals are.
SEO takes time but provides long-term steady results for strong organic rankings and traffic. WIth PPC, you start seeing results and ad positions instantly, and can easily refine your campaign to attract your ideal customer.
Generally speaking, we can see traction within a few weeks, but this will depend on the difficulty of your SEO campaign and targeted keywords. We generally say it can take between three to six months for the more competitive keyword rankings to increase.
For established sites with a good online reputation, the SEO changes made will have an almost immediate impact. If you have a newer site without an online track record, results will take more time. Rest assured, however, SEO is a powerful strategy that generates significant impact given careful setup and a little time.
Each month we’ll send detailed reports on your campaign performance including:
- Custom monthly SEO & Google Ad dashboard reporting. This report will be live all the time so you can view it throughout the month as needed.
- Biweekly updates on campaign performance and any requests from your SEO account manager.
There are many factors to consider when determining how long it will take to see results from an SEO campaign. For example, a newly established business with no online presence may take up to six months to see the results from SEO efforts. For a business with an existing online presence, results from SEO can be seen almost immediately.
Some of these factors include:
- The keywords and keyword themes chosen.
- The relevance of your existing content for those keyword themes.
- The quality of your content vs competitors who are already ranking in the SERPs.
- The age of your domain and your website.
- User metrics (e.g. how long a user stays on your website).
- The location of your business.
- The competitors you’re up against on Google and how established they are.
- How quickly changes are implemented from the start of a campaign.
A technical SEO audit checks technical aspects of your website to help improve your rankings in search engines. It allows us to take an exhaustive look at your website to determine what fixes may need to be implemented for your SEO campaign to be most effective.
Some of the checks included in a technical SEO audit include:
- Indexability of your website
- Crawlability of your website
- URL parameter checks
- Redirection checks
- SSL certification checks
- Sitemap checks
- Checking browsable versions of your website
- Checking internal links (broken links & orphan pages)
- Website speed audit
- Mobile responsiveness checks
- Mixed content checks
Your current SEO package has been designed to actively target specific keywords, services, and locations based on our research and knowledge of SEO strategy. In some cases, additional keywords or locations have been excluded from your campaign because they don’t have sufficient search volume to support a successful campaign.
If you are looking to expand your SEO campaign to cover an additional service you offer or to focus on a new location or region, we can certainly discuss an addition to your current package to support this expansion.
Grow your business organically.
A strong SEO strategy is the best way to bring a steady stream of new traffic directly to your digital front door. The long-term results you achieve from an SEO strategy cannot be replicated. Our SEO experts can help create a custom campaign that will deliver the results you need to take your business to the next level. Contact us today to find out more.