At Thrive, we understand the critical importance of a robust brand identity for businesses that have built a legacy over the years. Northwest Fluid Solutions, a reputable supplier of high-quality fluid system components, approached us with the need to modernize their brand. With over 20 years in the industry, their brand needed a refresh that would not only preserve their legacy but also reflect their commitment to innovation and excellence. Here’s a detailed look at how we helped them transform their brand identity to align with their future aspirations.
Despite their strong market presence and extensive experience, Northwest Fluid Solutions’ brand identity had become outdated and inconsistent. Their logo and marketing materials no longer resonated with their commitment to cutting-edge solutions and industry leadership. Additionally, the disconnect in their visual and communicative identity was affecting their internal alignment and external engagement. Recognizing these challenges, they sought our expertise to undertake a comprehensive brand refresh.
Our strategy involved a multi-faceted approach, starting with a thorough understanding of the brand’s core values and market positioning. Here’s how we tackled the project:
We conducted a comprehensive audit to evaluate the existing brand assets and identify areas for improvement.
A discovery workshop was held with key stakeholders to delve into the brand’s values, vision, and target audience. This workshop provided critical insights that informed the subsequent stages of the project.
The existing logo, while familiar, needed a modern touch. We retained the core elements that resonated with their established brand but introduced subtle updates in font, color palette, and layout. This approach ensured a modern look while maintaining brand recognition.
To ensure consistent representation across all platforms, we developed a detailed style guide. This guide included comprehensive instructions on logo usage, color schemes, typography, and visual elements. It also provided guidelines for marketing materials, including signage, uniforms, and vehicles.
Recognizing the website as a critical touchpoint, we undertook a complete redesign. The new website was crafted to enhance user experience, improve SEO performance, and effectively tell the story of Northwest Fluid Solutions.
We developed a content-rich sitemap with clear customer journeys, ensuring visitors could easily navigate and engage with the site.
The brand refresh initiative yielded significant positive outcomes for Northwest Fluid Solutions:
Clients and stakeholders praised the refreshed brand for its professional and modern appearance.
Internal feedback highlighted improved morale and alignment with the brand’s vision, fostering a stronger brand culture.
The comprehensive brand refresh successfully transformed Northwest Fluid Solutions’ identity, positioning them as a forward-thinking leader in the fluid solutions industry. The project not only enhanced their market presence but also laid a solid foundation for future growth. This case study exemplifies the impactful results of a well-executed branding strategy, driving both immediate and long-term business success.
