Viviane Woodard.

Viviane Woodard Logo

Viviane Woodard has specialized women’s skincare & makeup products since 1958 and online for over 15 years. They came to us with an outdated website that didn’t function 100% and a need to shift their business practice. One of the things we like about their company was their commitment to quality and customer satisfaction. All the products Viviane Woodard formulates and manufactures, meet the highest standard of quality and consistency, be it skincare, body care, make-up or fragrance. They offer a Money Back Guarantee for their products.

objectives.

The website Viviane Woodard came to us with was difficult to update, periodically stopped working, and the design/usability did not reflect the level of quality of the Viviane Woodard company. The website was also not google or mobile friendly. We opted for a total rebrand of the company and a shift of technologies from Magento to WordPress. Viviane Woodard saw immediate results after we went live both in sales, conversions, reduced customer frustrations, ease of use to manage their website and products, and customers regularly compliment Viviane Woodard on their new design. We love it too!

Business Goals:

  • Increase sales/revenue
  • Increase conversions
  • New brand that matches Viviane Woodard level of quality
  • Shift focus to skincare sales
  • Reduce administration costs
  • Increase order entry, inventory management, and customer service efficiency
  • Be clean, modern, fresh, refined, sharp, contemporary, and use monochrome style.
  • Staff can easily update website photos, text, images, inventory, pricing, and other key information
  • Staff can bundle products with proper inventory updates, schedule on sale items, bulk editing, product category management, coupon codes.
  • Backend order entry by staff
  • Have visibility into what is successful on the website so that data-driven decisions can be made.
  • Website will be stable

The target audience for Viviane Woodard is females ages 15 and up. Traditionally the target audience has been 50+ females

Target Audience Goals

  • Learn about skin care and makeup products
  • Purchase products quickly and easily
  • Easily use the website on mobile, tablet, and desktop.
  • Website is easy to use, read, and navigate
  • Website loads quickly
features.
  • Website Design
  • Website Speed Optimization
  • Mobile Responsive
  • Custom WordPress
  • On Page SEO / Google Submission
  • E-Commerce with hundreds of products
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