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FluidReady Brand Creation

Developed and launched FluidReady, a new sub-brand for single-use medical products, enhancing market reach and leveraging Northwest Fluid Solutions' reputation.
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The Problem

Northwest Fluid Solutions, a well-established supplier of high-quality fluid system components, decided to expand into the single-use medical product market. This new venture required the creation of a distinct sub-brand that could leverage Northwest Fluid Solutions' existing reputation while addressing the specific needs of the medical industry. The primary challenge was to develop a cohesive and impactful brand identity for the new sub-brand that would resonate with both existing and new customers. Additionally, the new brand needed a strong online presence, necessitating the development of a dedicated website.

The Prescription

Strategy and Implementation:

The project aimed to achieve several key objectives:

  • Develop a distinct and memorable brand identity for the new sub-brand.
  • Create a cohesive brand strategy that aligns with Northwest Fluid Solutions’ existing reputation.
  • Ensure all brand elements and messaging are consistent and effectively communicate the value proposition of the new brand.

Discovery Workshop and Naming Session:
The project began with a comprehensive discovery workshop and a structured brainstorming session to identify potential names for the new sub-brand. The workshop provided deep insights into the target market, competitive landscape, and brand values. After thorough deliberation, the name "FluidReady" was selected for its clear representation of readiness and reliability in the medical product space.

Brand Identity Development:
With the name finalized, the next step was to create the visual identity of FluidReady. This included developing a new logo, color scheme, typography, and comprehensive branding elements for both digital and print use. The design emphasized cleanliness, professionalism, and trust, which are critical in the medical industry.

Brand Guide Creation:
We developed a detailed brand guide for FluidReady, outlining how the brand should be represented visually and its tone of voice. The guide included instructions for logo usage, colors, typography, photography, and examples of marketing materials such as signage, uniforms, and packaging.

THe project scope

The project scope for developing the FluidReady sub-brand involved a series of strategic tasks and deliverables aimed at creating a strong, cohesive, and impactful brand identity. The project was executed in the following stages:

Discovery and Naming Workshop:

  • Conducted a comprehensive discovery workshop to understand the target market, competitive landscape, and brand values.
  • Facilitated a structured brainstorming session to identify potential names for the new sub-brand.
  • Selected the name "FluidReady" for its alignment with the brand’s readiness and reliability in the medical product space.

Brand Identity Development:

  • Created a new logo, color scheme, typography, and comprehensive branding elements for FluidReady.
  • Emphasized cleanliness, professionalism, and trust in the visual identity design.
  • Developed secondary brand elements and a style guide to ensure consistent representation across all media.

Brand Guide Creation:

  • Developed a detailed brand guide for FluidReady, including instructions for logo usage, colors, typography, photography, and marketing materials.
  • Provided guidelines for maintaining the brand’s tone of voice across all platforms.
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The Results

Results and Conclusion:
The launch of FluidReady marked a significant milestone for Northwest Fluid Solutions, successfully expanding their market reach into the single-use medical product sector. The new sub-brand received an overwhelmingly positive response from both existing clients and new prospects.

Qualitative Feedback:
Clients and partners praised FluidReady for its clear and professional brand identity. The new website was particularly well-received for its user-friendly design and informative content, which helped build trust and credibility in the new market.

The creation and launch of FluidReady successfully positioned Northwest Fluid Solutions as a key player in the single-use medical product market. The comprehensive branding and digital strategy not only established FluidReady as a trusted brand but also reinforced Northwest Fluid Solutions' commitment to innovation and quality. This project showcases the effective development of a sub-brand that leverages an existing reputation while creating a distinct and impactful market presence.

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