Curta, a scientifically-focused health economics and outcomes research (HEOR) company, provides evidence generation and strategic support for market access and commercialization in healthcare. With over three decades of leadership experience and contributions to more than 1,500 peer-reviewed publications, Curta serves a diverse client base, from small biotech firms to top 10 biopharma companies. Their mission is to transform HEOR research into meaningful, policy-changing evidence through innovative, real-world analysis.
Despite their esteemed reputation and industry expertise, Curta’s outdated website failed to accurately reflect their leadership position, credibility, and innovative spirit. The old site lacked a professional and user-centric design, making it difficult for potential clients and partners to engage with Curta’s offerings effectively. Additionally, the site’s outdated architecture and CMS made content updates cumbersome, preventing Curta from showcasing their evolving services and extensive resources efficiently.
The challenge was to modernize Curta’s digital platform to better align with their brand identity and expertise. The new site needed to be responsive, SEO-optimized, and capable of showcasing Curta’s wide range of services, resources, and ongoing projects, such as their work on Medicare IRA evidence generation and real-world evidence analysis. Curta aimed for a website overhaul that would position them as a trusted, long-term partner in HEOR and attract a wider audience, including potential clients, collaborators, and job seekers.
The objective was to build a sophisticated and user-friendly website that aligns with Curta’s mission, communicates their expertise effectively, and enhances user engagement.
Strategy Workshop
The project began with a comprehensive Strategy Workshop, where Curta’s core team and our lead strategist, Nick, mapped out their goals, audience, and services. This workshop helped establish a sitemap and explore key brand attributes, ensuring alignment between the website’s structure and Curta’s business objectives. Insights gathered also highlighted the importance of integrating functional modules such as job listings, team pages, and dynamic resource sections to enhance client interactions.
Website Design and Development
Based on the workshop insights, the website was designed to powerfully showcase Curta’s expertise and services, such as economic and epidemiologic models, evidence synthesis, and real-world data analysis. The design emphasized user-friendly navigation and modern aesthetics while remaining true to Curta’s brand. The responsive layout adapted seamlessly to desktop, tablet, and mobile devices. The CMS utilized a "blocks" system, enabling Curta to manage content updates independently while maintaining visual consistency.
SEO Optimization and Content Strategy
To maximize online visibility, the site was built with SEO enhancements, including optimized copywriting, proper tagging, and alt text for images. Thrive provided optional copywriting services to capture Curta’s authoritative voice and highlight their industry leadership. The content architecture streamlined the website to focus on high-priority areas such as expertise, resources, careers, and a new Medicare IRA page. Key functional elements, such as Google Analytics integration, newsletter sign-ups, and a dedicated contact form, were also incorporated.
The launch of Curta’s new website significantly enhanced their digital presence, reinforcing their leadership position in the HEOR field and providing an engaging platform for clients and stakeholders.
Key Outcomes:
The newly transformed website stands as a testament to Curta’s commitment to innovation and client partnership, successfully positioning them as a strategic and credible player in the health economics and outcomes research sector.