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Curta

Elevating Curta’s digital presence with a modern, responsive platform that highlights their expertise in health economics and outcomes research.
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The Problem

Curta, a scientifically-focused health economics and outcomes research (HEOR) company, provides evidence generation and strategic support for market access and commercialization in healthcare. With over three decades of leadership experience and contributions to more than 1,500 peer-reviewed publications, Curta serves a diverse client base, from small biotech firms to top 10 biopharma companies. Their mission is to transform HEOR research into meaningful, policy-changing evidence through innovative, real-world analysis.

Despite their esteemed reputation and industry expertise, Curta’s outdated website failed to accurately reflect their leadership position, credibility, and innovative spirit. The old site lacked a professional and user-centric design, making it difficult for potential clients and partners to engage with Curta’s offerings effectively. Additionally, the site’s outdated architecture and CMS made content updates cumbersome, preventing Curta from showcasing their evolving services and extensive resources efficiently.

The challenge was to modernize Curta’s digital platform to better align with their brand identity and expertise. The new site needed to be responsive, SEO-optimized, and capable of showcasing Curta’s wide range of services, resources, and ongoing projects, such as their work on Medicare IRA evidence generation and real-world evidence analysis. Curta aimed for a website overhaul that would position them as a trusted, long-term partner in HEOR and attract a wider audience, including potential clients, collaborators, and job seekers.

The Prescription

The objective was to build a sophisticated and user-friendly website that aligns with Curta’s mission, communicates their expertise effectively, and enhances user engagement.

Key Objectives:

  • Design a responsive, mobile-friendly website for seamless user experiences across devices.
  • Develop a streamlined CMS to enable Curta’s team to update 95% of the content independently, maintaining control over their digital narrative.
  • Ensure branding consistency while allowing room for stylistic refinement to modernize Curta’s digital presence
  • Integrate SEO best practices and GA4 Google Analytics to track and optimize user engagement and traffic patterns.
  • Build a future-ready architecture, accommodating additional features like a dedicated "Curta Calculator" section and other tools essential for HEOR clients.

Our Process:

Strategy Workshop
The project began with a comprehensive Strategy Workshop, where Curta’s core team and our lead strategist, Nick, mapped out their goals, audience, and services. This workshop helped establish a sitemap and explore key brand attributes, ensuring alignment between the website’s structure and Curta’s business objectives. Insights gathered also highlighted the importance of integrating functional modules such as job listings, team pages, and dynamic resource sections to enhance client interactions.

Website Design and Development
Based on the workshop insights, the website was designed to powerfully showcase Curta’s expertise and services, such as economic and epidemiologic models, evidence synthesis, and real-world data analysis. The design emphasized user-friendly navigation and modern aesthetics while remaining true to Curta’s brand. The responsive layout adapted seamlessly to desktop, tablet, and mobile devices. The CMS utilized a "blocks" system, enabling Curta to manage content updates independently while maintaining visual consistency.

SEO Optimization and Content Strategy
To maximize online visibility, the site was built with SEO enhancements, including optimized copywriting, proper tagging, and alt text for images. Thrive provided optional copywriting services to capture Curta’s authoritative voice and highlight their industry leadership. The content architecture streamlined the website to focus on high-priority areas such as expertise, resources, careers, and a new Medicare IRA page. Key functional elements, such as Google Analytics integration, newsletter sign-ups, and a dedicated contact form, were also incorporated.

THe project scope

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The Results

The launch of Curta’s new website significantly enhanced their digital presence, reinforcing their leadership position in the HEOR field and providing an engaging platform for clients and stakeholders.

Key Outcomes:

  • Increased User Engagement: The modern, responsive design improved site traffic, with longer session durations and lower bounce rates, indicating a positive user experience.
  • Positive Client Feedback: Clients and partners praised the site’s clear layout, professional appearance, and ease of navigation, enhancing trust and credibility.
  • Empowered Team Capability: Curta’s team gained control over their digital content, allowing them to update resources, publish news, and manage job listings independently, ensuring their site remains dynamic and up-to-date.
  • Future-Ready Expansion: The website’s flexible architecture is equipped to support future enhancements, such as the planned "Curta Calculator" and other modules, ensuring that Curta’s evolving needs are met without compromising design consistency.

The newly transformed website stands as a testament to Curta’s commitment to innovation and client partnership, successfully positioning them as a strategic and credible player in the health economics and outcomes research sector.

 

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