Category: SEO Seattle
Local SEO is a set of techniques used to get you more traffic in your local area. This is the most important type of SEO for services that target a specific area for their services such as plumbers that service Bellevue, Redmond, and Kirkland or Construction companies that only service Seattle.
Some common Local SEO techniques we employ include:
Facebook, Yelp, and Google My Business profiles that contain full company details, compelling photos of the business/services, events, and plenty of real reviews from customers.
Consistent NAP (name, address, phone) information across the web on reputable websites and on your own website.
Inbound links to your website from websites also serving your target areas such as local associations, industry organizations, and local directories.
Writing relevant content on your website for what your company is doing in your community, events you participate in, and other ways you serve your community.
Coding your website with local relevant terms for the area you are targeting including alt tags, metadata, and local business schema.
Having a website that loads quickly, is mobile-friendly, looks professional, and is easy to use. Google knows when visitors to a website visit and then immediately leave.
We stay up to date with the latest trends in local SEO and have found a good local SEO campaign can create drastic improvements to your website traffic.
That being said, we require our Local SEO clients to have a website that is professional, quick to load, mobile-friendly, and easy to use. There is no use sending people to a website that doesn’t have these attributes just like we wouldn’t send people to a brick and mortar store unless it had products on its shelves, was clean inside, and had friendly staff.
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Thrive Design is a customer-centric web design and marketing agency from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCity, LinkedIn, Facebook, and Twitter.
Your online reputation matters. It can make the difference between someone taking a chance on your business, or taking a pass. But, how do you know what your online reputation is? And, once you have an idea of your reputation online, is there anything you can do about it?
To be clear - we’re talking about the reviews your customers have left online about your business. How do you find your reviews? First, do a search of your business name (start with Google). You will hopefully see a star-rating associated with your company name in the search results.
Then, go to any directory that relates to your business - Yelp and Angie’s List are very popular, for instance. You’ll get an idea of your reputation by how many reviews you have and whether you have more positive reviews than not.
Too many bad reviews, or no reviews at all, can have a tremendous impact on a potential client’s view of how well you conduct your business. While you can’t control what people will say online about their experience with your company, you can take steps that may influence how people understand those reviews.
Online Reputation Management is a subset of Local SEO.
Owning and controlling your business listings as much as possible is key. Your business listing can include your business name, address, phone number, hours of operation and a link to your website. At a minimum, claim your Google business listing, as the Google search engine is the most popular search engine in the world. Yelp is also extremely popular, so consider that as well if you are in a service industry. You should also claim your listings in the directories that directly relate to your business. For instance, if you offer home services like plumbing, or you own a roofing company, it would be a good idea to claim your listing on Angie’s List. Some directory listings let you claim for free, others want you to pay a small fee and join their network. Still, others let you claim for free, but offer premium placements in their search results for a paid fee.
If you choose to spell out the word street in your address, rather than abbreviate it on one directory, then spell it out for all listings. There are a couple of reasons for this. The Google search engine takes into account many different directories in the aggregate when ranking your business in organic search results, and by having exactly the same contact information for each listing Google will more readily understand that a specific directory listing belongs to you - and may rate your business higher. Second, for people who do a lot of research to find a reputable company, they too will more readily recognize multiple listings as belonging to your company if the exact contact information is the same each time. That name and brand recognition works in your favor.
This is a key rule, as both Google and Yelp discourage, and promise to penalize or delete, directory listings that have solicited reviews. But, do consider letting your customers know that you belong to your preferred list of directories, so if a customer wants to leave a review they know where you would like to be seen. Directories like Yelp, Angie’s List and the Better Business Bureau each have their own set of rules for how you can display their logos and signage inside your business or on your website - follow them!
Your customers like to know that they’ve been heard. Whether they review your business positively or negatively, let them know that they are valued and respond kindly to everyone. And, in this fast-paced world, don’t let a review sit unanswered for more than 48 hours. For a negative review, consider addressing it in no more than 24 hours. Otherwise, you may lose an opportunity to turn a negative review into a positive one - unhappy customers are impatient and less lenient as time elapses.
When you receive a negative review, be kind, be polite, tell them you are sorry they had a negative experience with your business. Offer to make it right, and for extra points, tell them how you’ll do it. You can’t delete negative reviews from your listings, but you can certainly change the narrative from a terrible experience with an awful company to a terrible experience with an awesome company who cares about their customer - an awesome company that made a mistake and is concerned about fixing it.
It’s a high level of customer service to follow-up with a phone call or an email. Repeat what you said in your public response to the reviewer (who knows, they may not have seen your response yet), and then follow-through on your promise.
Hopefully, their follow-up experience with you will be so stellar, that they’ll either change their review or write a follow-up review recounting all that you did to make them happy and praise your commitment to quality customer service.
Give them a few days to follow-up their negative review with a more positive one after you’ve reached out them. If they don’t, follow-up the review with a message that is upbeat and truthful. Something like, “Susan, thanks for letting us make this up to you by granting you a full refund. You should see the refund on your next credit card statement. If you do not, please do not hesitate to reach out to us again.”
These additional touch-points can make a decisive difference to potential clients - if people reading your reviews can see that you’re committed to delivering a good experience with your business, your negative reviews will count less with them, and your positive reviews will be given more weight. Most people realize that businesses are run by people and people make mistakes - and businesses who try to address and fix their mistakes are worth giving a chance (or second chance!).
So you have a few bad reviews - but, you’ve worked really hard to make the situation right and there are far, far fewer of them than there are positive reviews. But, don’t pat yourself on the back just yet - a negative review should be seen as a wake-up call and a call-to-action: what led to this bad review? How can it be avoided in the future, with a change to procedure or policy? Or, is it a matter of training employees differently, or re-training to reinforce current policy? Someone reading your reviews should never see a repeat complaint - if it happens again, it should be clear to you that the situation has not yet been fixed and a reexamination of the problem should happen immediately. These negative reviews are actually valuable tools - use them to make your wonderful business even more awesome.
In summary, managing your online reputation is a necessary component of your internet presence. Your reputation should be zealously watched and maintained, by first claiming your listings on a few key directories and then responding promptly to your reviews. Aim to be prompt, courteous, and committed to good customer experience with your business - regardless of the content of your reviews. An improved online reputation could very well improve your organic search listings and better benefit your business.
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Thrive Design is a customer-centric web design and marketing agency from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCity, LinkedIn, Facebook, and Twitter.
You have a website but the content hasn’t changed in several months, maybe even years. Google stops to care as much about your website when this happens so let's change it!
First of all, ask yourself why someone would come to your website and what end result you'd like from their visit. For most of my clients, they offer a service and web users are coming to the website to find that service. Their goal is to turn those web users into paying customers.
Get rid of staleness by adding content to your website that draws in the user to have them contact you. Most people need to be sold… and sold quickly. Giving them something for free works wonders. (For example, the guide at the bottom of our web design page).
If you are a plumber, give them an article such as “5 things to do before calling a plumber about a leaky faucet.”
If you are a housecleaner, give them an article “How to prepare for a housecleaning.”
This kind of content shows you as a thought leader in your industry and that you are putting forth good energy and will be helping them out. (When you do this, make sure it’s a blog post with its own page so that Google can send searchers to it when they type in the relevant search terms.)
Beyond regular content that gives useful tips and free advice, be sure to have your contact information prominently displayed in your header. If you offer a free consultation, have a Call to Action button for this above the fold on your homepage (or better yet in the header). For my business, getting clients on the phone is of the utmost importance.
You need your customers to find your website. For your customers to find your website, Google needs to know you are offering new, fresh content that searchers care about. The three steps we recommend to accomplish that are:
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Thrive Design is a customer-centric web design and marketing agency from Seattle. Contact us today to find out how we can elevate your business online! Find us on Clutch, UpCity, LinkedIn, Facebook, and Twitter.
