Latest news, hints & tips
When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your story is unique to your business. It’s a big thing that separates you from your competitors, […]
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Category: SEO Seattle Search engine optimization, or SEO, is one of the most effective ways to get your business found online. When done well, SEO can get your WordPress website on the all-important first page of Google, and other search engines, for the search terms that lead to revenue for you and your business. But implementing a good SEO strategy […]
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The number one way to build trust online is through a robust suite of reviews. Not certifications. Not a slick website. Not even a service guarantee. (Although all those things do help.) Reviews. Reviews are the first thing that online consumers turn to when making purchasing decisions. They’re the first thing people see when they Google your business. They’re one […]
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To paraphrase Madonna, we are living in a digital world. If you are not experimenting with different digital marketing mixes, you probably aren’t reaching all your potential customers. If you are serious about remixing your digital marketing mix, take a look at these 12 strategies. You may recognize some of them but now is the time to consider which ones […]
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Every website is different. An e-commerce site is not a landing page is not an authority building page. But. (And this is a big but.) There are certain essentials that all websites need to have in order to be successful and achieve your business goals. The website essentials you should be focusing on. As you peruse this list, you may […]
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If your business is providing their services differently, has temporarily closed, or has pivoted in any way in response to COVID-19, there are four (4) places you must put this information. In this video, I’ll show where and how to update this information. Control what you can control, stay safe, and come out of this ready to go back to […]
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It seems that “need for speed” isn’t just a movie title, but a general way of life these days. Not only do people expect speed, but they make decisions at lightning speed as well. Did you know, it takes less than 3 seconds for a person to decide if they like your website? So if you want people to stick […]
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Category: SEO Seattle Local SEO is a set of techniques used to get you more traffic in your local area. This is the most important type of SEO for services that target a specific area for their services such as plumbers that service Bellevue, Redmond, and Kirkland or Construction companies that only service Seattle. Why local SEO is important. Some common […]
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Your online reputation matters. It can make the difference between someone taking a chance on your business, or taking a pass. But, how do you know what your online reputation is? And, once you have an idea of your reputation online, is there anything you can do about it? 4-stars or no stars, and why it matters. To be clear […]
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You have a website but the content hasn’t changed in several months, maybe even years. Google stops to care as much about your website when this happens so let’s change it! Give your visitors what they want. Why do your website visitors come to you? First of all, ask yourself why someone would come to your website and what end […]
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Competition research is the practice of discovering and documenting companies that providing the same services as you. It is an essential step in designing the most effective website for your business. Competition research can also be an important component of Local SEO. Professional or amateur competition research? Should you do competition research yourself? Depends on how much time you have […]
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