Latest news, hints & tips
When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your brand story is unique to your business. It’s a big thing that separates you from your […]
Read More
Category: SEO Seattle Search engine optimization, or SEO, is one of the most effective ways to get your business found online. When done well, SEO can get your WordPress website on the all-important first page of Google, and other search engines, for the search terms that lead to revenue for you and your business. But implementing a good SEO strategy […]
Read More
The number one way to build trust online is through a robust suite of reviews. Not certifications. Not a slick website. Not even a service guarantee. (Although all those things do help.) Reviews. Reviews are the first thing that online consumers turn to when making purchasing decisions. They’re the first thing people see when they Google your business. They’re one […]
Read More
To paraphrase Madonna, we are living in a digital world. If you are not experimenting with different digital marketing mixes, you probably aren’t reaching all your potential customers. If you are serious about remixing your digital marketing mix, take a look at these 12 strategies. You may recognize some of them but now is the time to consider which ones […]
Read More
Every website is different. An e-commerce site is not a landing page is not an authority building page. But. (And this is a big but.) There are certain essentials that all websites need to have in order to be successful and achieve your business goals. The website essentials you should be focusing on. As you peruse this list, you may […]
Read More
If your business is providing their services differently, has temporarily closed, or has pivoted in any way in response to COVID-19, there are four (4) places you must put this information. In this video, I’ll show where and how to update this information. Control what you can control, stay safe, and come out of this ready to go back to […]
Read More
Category: SEO Seattle Local SEO is a set of techniques used to get you more traffic in your local area. This is the most important type of SEO for services that target a specific area for their services such as plumbers that service Bellevue, Redmond, and Kirkland or Construction companies that only service Seattle. Why local SEO is important. Some common […]
Read More
Your online reputation matters. It can make the difference between someone taking a chance on your business, or taking a pass. But, how do you know what your online reputation is? And, once you have an idea of your reputation online, is there anything you can do about it? 4-stars or no stars, and why it matters. To be clear […]
Read More