Latest news, hints & tips
Your visitors come to your website got there because of a specific search for your product or service. They need what you’re selling but when they get there, they also need the answers to some basic questions. So what do you put on your website? If they can’t answer those questions on the first page of your website, they will […]
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When you’re about to launch a new website, you can feel the buzz of anticipation, but how can you build excitement in your target audience? It’s all in a launch that creates excitement and arouses intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on. All […]
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As a business owner, it’s tempting to think that you can do it all. You formulated and built your business from the ground up and it’s doing well — why shouldn’t you also be the one to write all the materials your business needs to interact with customers? Well, for one, you’re probably not doing it well. It can be […]
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You rely on your website to generate business in some form or fashion. Depending on the type of website you have, that may be through generating new leads, raising your profile and perceived authority, or processing sales. If your website isn’t accomplishing any of this, it’s time to take a look at your business strategy and incorporate steps to optimize your site’s […]
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You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]
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We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]
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When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your story is unique to your business. It’s a big thing that separates you from your competitors, […]
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Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]
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There are only four types of websites and you MUST know what kind you need, otherwise, you will end up wasting money on ineffective design and marketing. The Four Types of Website Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from […]
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Your website design is only as good as the leads it brings in. If it isn’t offering valuable content in exchange for a potential lead’s email, you’re leaving money on the table. That’s the subject of my sixth step for online domination: finding your killer offer. See Related: How Do You Announce a New Website Launch? What’s my killer offer […]
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Every website is different. An e-commerce site is not a landing page is not an authority building page. But. (And this is a big but.) There are certain essentials that all websites need to have in order to be successful and achieve your business goals. The website essentials you should be focusing on. As you peruse this list, you may […]
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15-30 seconds is all you have to show that you are a trustworthy authority with the knowledge to solve your customer’s problems. Within that time your website visitors have formulated a general sense of who you are, what you do, how professional your company is, and if they can trust you. They have no choice. We’ve evolved as humans to […]
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