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Latest news, hints & tips

Website Design Conversion Optimization: 9 Ways to Use Web Design to Improve Conversion Optimization

By Noah Britton | March 26, 2021

You rely on your website to generate business in some form or fashion. Depending on the type of website you have, that may be through generating new leads, raising your profile and perceived authority, or processing sales. If your website isn’t accomplishing any of this, it’s time to take a look at your business strategy and incorporate steps to optimize your site’s […]

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How to Write Calls to Action That Really Work

By Noah Britton | February 8, 2021

You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]

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14 Easy Ways to Keep People on Your Website

By Noah Britton | January 27, 2021

We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]

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Copywriting matters

One Easy Way to Convert Visitors into Customers

By Noah Britton | November 16, 2020

Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]

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There are only 4 types of websites and you MUST know what kind you need, otherwise you will end up wasting money on ineffective design and marketing. Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from a world of hurt and wasted money. Do you know what kind of website you have or want to have? If you answered “No”, fear not, that’s where we come in! This article goes over each kind, looking at their defining factors and sales structure. By figuring out what kind of website you need, you can effectively attract the audience you want. A well-defined marketing plan, coupled with strong design decisions, can lead to more money in your pocket. The Four Types of Website The Authority Website The Authority website serves as an online presence for your business. This is the place potential customers can go to see what work your company has done and how to get in contact with someone about receiving your services. Leads are generated offline. People visiting your site have already heard about your company and are looking for more information. Your website serves as an online placeholder, giving your business more legitimacy in the eyes of your customer. An example of an Authority website would be a construction company website. A construction company will be recommended to customers by other contractors and people in the field. The lead generation happens offline. Sales happen offline as well. Construction companies use contracts to make their sales, which are done in-person versus online. The website aids the company in “getting over the hump” and convincing their leads to become money-generating customers. The Lead-Generation Website As its name suggest, this site is focused on generating leads through its online presence. SEO and targeted marketing strategies play a huge role in bringing in new customers. Sales, however, still occur offline. These websites are found online by people who have “buyer’s intent.” This means the prospective customer is basically ready to spend their money, they just need to be convinced that your business is the perfect place to do this spending! A divorce attorney located in Seattle would use their website as a lead-generation tool by incorporating SEO for those looking for such a service. Their customers are searching online, through search engines, like Google. Successful leads then move offline for the final sale. The Sales Website This site is especially popular, as both leads and sales are all done completely online. These are the sites that sell products or services through e-commerce. If a site has a cart, then it falls into the Sales website category. Easy enough to understand, right? Not quite. A company’s website can still fall into the Sales category if that business utilizes online scheduling and payment, but provides the service in-person. The leads and sales are both still online, but the actual service itself is not. The Utility Website A Utility website functions more like a tool than a standard website. These are the companies whose business and website are one and the same. Airbnb and Facebook examples of Utility websites. They don’t necessarily generate leads or sales online, they just exist in the online space and are accessible to anyone that chooses to use them. Why is it Important to Know What Kind of Site I Have? First and foremost, marketing and advertising for each type of site should not be handled in the same way. Each site has different requirements that need to be met in order to excel in attracting new customers. An authority website needs excellent photography and content that positions the company as an expert in whatever services they offer. A lead-generation site, however, needs tons of SEO done in order to convert prospective customers into paying customers. As for sales websites, they need to ensure that their buying process is as streamlined as possible. What Kind of Website Do I Have? In order to figure out what kind of site you will need, ask yourself the following questions: ● Where am I getting my leads from? ● Where are my sales taking place? Online or in-person? ● What type of website am I looking to create? If you can’t narrow it down to just one type, that’s okay! Websites can fall into more than one category, just ensure you’re meeting the needs of each kind of site in order achieve greatest amount of success.

There are 4 Types of Websites. Which One Do You Need?

By Noah Britton | September 15, 2020

There are only four types of websites and you MUST know what kind you need, otherwise, you will end up wasting money on ineffective design and marketing. The Four Types of Website Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from […]

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Top 10 Things Every Website Needs

By Noah Britton | August 18, 2020

Every website is different. An e-commerce site is not a landing page is not an authority building page.  But. (And this is a big but.) There are certain essentials that all websites need to have in order to be successful and achieve your business goals.  The website essentials you should be focusing on. As you peruse this list, you may […]

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Is your website providing the info your customers neeed

Is Your Website Providing the Info Your Visitors Want?

By Noah Britton | May 8, 2018

You have a website but the content hasn’t changed in several months, maybe even years. Google stops to care as much about your website when this happens so let’s change it! Give your visitors what they want. Why do your website visitors come to you? First of all, ask yourself why someone would come to your website and what end […]

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The Magic Wand and Your Primary Call To Action

What is the #1 Goal of Your Website

By Noah Britton | January 1, 2018

If you could wave a magic wand and have your website’s visitors do one thing on your website, what would it be? That’s called your primary call-to-action. You may not have a magic wand, but here are some “spells” you can cast on your website to drive users toward this action. How to use a call-to-action. What is a call-to-action? […]

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