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Google Ads Management (PPC) Sand Point

Instantly effective pay per click advertising
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On demand leads

Instant results with pay per click advertising

You can get quick and effective results with a paid advertising campaign. Show up on Google without spending months working for it!

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Google ad campaigns are a quick and cost-effective way to drive sales and bring new traffic to your website.

But it's not as simple as just paying money to get traffic. If you don’t get your keyword strategy right, you may end up paying more for less effective traffic. 

Our carefully constructed Google ad campaigns are designed to bring real results fast so you aren’t left waiting for your ROI.

How? We use the right keywords to refine your campaign and attract new customers. Fast setup, comprehensive management, and reliable research and reporting combine to provide you with a premium custom strategy designed to get outstanding results.

While pay-per-click campaigns may seem straightforward, they can be surprisingly tricky to manage. Our PPC experts can help you choose the right strategy at the right price to bring the right people to your website.

How it works

How PPC advertising works

PPC advertising works on a very simple concept: you post an ad targeted at certain keywords and pay for every click that your ad generates. Simple right?

Well, like many "simple" concepts, it ends up being a lot more complicated when you try do it right.

As an example, keywords don’t come at a set price. Advertisers bid on specific keywords. This means some keywords can be more expensive than others - and it isn't always clear which will generate the right results. That's why it’s super important to have a strong keyword strategy, so you only pay for clicks that are from your target audience and are likely to lead to a sale.

This is another reason why it’s important to have a dynamic strategy that’s regularly updated. Your PPC campaign will often show results immediately, but those results might not be the right kinds of visitors, or might not last. It’s important to monitor your target keywords to keep your strategy fresh, and make sure you're avoiding keywords that don't pay off.

There's a lot that goes into an effective PPC strategy, and we're lucky to have a team knows how to get the most out of advertising budgets.

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Frequently asked Questions

How is a PPC campaign different from an SEO campaign?

There are many differences between a pay-per-click campaign and an SEO campaign. The primary difference being the end goal of the campaign. A PPC campaign is focused on short-term results and driving immediate sales. An SEO campaign’s goal is to grow your overall search position over the long-term.

A PPC campaign is the perfect vehicle for a product launch or a new lead generation campaign, something you need immediate results for. An SEO campaign is what you need if you are looking to permanently increase traffic to your site through organic search.

Which is better: SEO or PPC?

One of the most frequent questions we are asked is whether SEO or PPC is better for a marketing campaign. Both are very different and determining the best one depends on your target market and what your goals are.

SEO takes time but provides long-term steady results for strong organic rankings and traffic. With PPC, you start seeing results and ad positions instantly, and can easily refine your campaign to attract your ideal customer.

Does Google AdWords only run search advertisements?

Google AdWords is a powerful and robust advertising platform that gives you access to a vast network of advertising locations and campaign types. With GoogleAdWords, you can run search ads (what most people think of when they think about Google AdWords), display ads (aka banner ads), remarketing campaigns, YouTube ads (both banners and video), and Gmail ads.

What is involved in setting up a Google AdWords campaign?

Google AdWords is a user-friendly tool that can easily be used by just about anyone. But setting up a good AdWords campaign is very complicated if you are doing it right and a thorough knowledge of the platform can help ensure that the campaign is set up to bring you the results you need.

When we set up your pay-per-click campaign, we:

  • Understand your advertising objectives.
  • Understand your products and their profitability.
  • Choose the most effective campaign type.
  • Conduct in-depth keyword research.
  • Create the correct campaign structure to drive down costs.
  • Create many ‘ad extensions’ to make your advertisements more compelling.
  • Set up conversion tracking within Google Analytics.

This work takes a lot of time but means your money will go further, and you’ll get better returns.

Why can’t I see my Google Ad when I Google myself, even though I have an Ads campaign running?

We are often asked by clients why they can’t see their Google Ads when they search for themselves even though they have a pay-per-click campaign running. There are many reasons that your ad isn’t showing. It could be because of your geographical location, your targeted search term, or your past user behavior.

However, our first important piece of advice is never to search for yourself because it could affect your ad campaign. The best thing to do if you’re concerned about your ad placement or if it is showing is to use the Ad Preview and Diagnosis Tool within the Google Ads interface. This will allow you to see what your ad looks like without impacting any of your account statistics, ad quality, or ad relevance.

Where is your SEO team located?

All of Thrive's staff work remotely from their home-based offices.

Linda is our PPC strategist. She lives in Australia and has a fabulous accent.

By having our team across three major time zones (US, Europe, Australia) we always have the bases covered for your company.

Our strategy and review sessions are held over video screen share.

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