blog posts.

Latest news, hints & tips

The Difference Between a $500, a $5,000, and a $15,000 Website

By Noah Britton | October 23, 2020

When it comes to most things in life, you get what you pay for. With televisions, cars, and clothing, you can see and feel the difference when you splurge for high-end items. With websites, it can be harder to understand why you would pay $15,000 for a website when you could get one for $500. Is the quality difference really […]

Read More
Branding Main

5 steps to building a successful brand

By Noah Britton | October 20, 2020

A brand identity is not a logo. A brand identity is not a slogan. A brand identity encapsulates who you are as a company. It is the entire method that you use to convey your business and your story to the world. A great brand identity allows your customers to recognize you instantly. Building your brand identity doesn’t have to […]

Read More
How to get more reviews

How to Build Trust & Grow Your Business

By Noah Britton | October 13, 2020

The number one way to build trust online is through a robust suite of reviews. Not certifications. Not a slick website. Not even a service guarantee. (Although all those things do help.) Reviews. Reviews are the first thing that online consumers turn to when making purchasing decisions. They’re the first thing people see when they Google your business. They’re one […]

Read More
There are only 4 types of websites and you MUST know what kind you need, otherwise you will end up wasting money on ineffective design and marketing. Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from a world of hurt and wasted money. Do you know what kind of website you have or want to have? If you answered “No”, fear not, that’s where we come in! This article goes over each kind, looking at their defining factors and sales structure. By figuring out what kind of website you need, you can effectively attract the audience you want. A well-defined marketing plan, coupled with strong design decisions, can lead to more money in your pocket. The Four Types of Website The Authority Website The Authority website serves as an online presence for your business. This is the place potential customers can go to see what work your company has done and how to get in contact with someone about receiving your services. Leads are generated offline. People visiting your site have already heard about your company and are looking for more information. Your website serves as an online placeholder, giving your business more legitimacy in the eyes of your customer. An example of an Authority website would be a construction company website. A construction company will be recommended to customers by other contractors and people in the field. The lead generation happens offline. Sales happen offline as well. Construction companies use contracts to make their sales, which are done in-person versus online. The website aids the company in “getting over the hump” and convincing their leads to become money-generating customers. The Lead-Generation Website As its name suggest, this site is focused on generating leads through its online presence. SEO and targeted marketing strategies play a huge role in bringing in new customers. Sales, however, still occur offline. These websites are found online by people who have “buyer’s intent.” This means the prospective customer is basically ready to spend their money, they just need to be convinced that your business is the perfect place to do this spending! A divorce attorney located in Seattle would use their website as a lead-generation tool by incorporating SEO for those looking for such a service. Their customers are searching online, through search engines, like Google. Successful leads then move offline for the final sale. The Sales Website This site is especially popular, as both leads and sales are all done completely online. These are the sites that sell products or services through e-commerce. If a site has a cart, then it falls into the Sales website category. Easy enough to understand, right? Not quite. A company’s website can still fall into the Sales category if that business utilizes online scheduling and payment, but provides the service in-person. The leads and sales are both still online, but the actual service itself is not. The Utility Website A Utility website functions more like a tool than a standard website. These are the companies whose business and website are one and the same. Airbnb and Facebook examples of Utility websites. They don’t necessarily generate leads or sales online, they just exist in the online space and are accessible to anyone that chooses to use them. Why is it Important to Know What Kind of Site I Have? First and foremost, marketing and advertising for each type of site should not be handled in the same way. Each site has different requirements that need to be met in order to excel in attracting new customers. An authority website needs excellent photography and content that positions the company as an expert in whatever services they offer. A lead-generation site, however, needs tons of SEO done in order to convert prospective customers into paying customers. As for sales websites, they need to ensure that their buying process is as streamlined as possible. What Kind of Website Do I Have? In order to figure out what kind of site you will need, ask yourself the following questions: ● Where am I getting my leads from? ● Where are my sales taking place? Online or in-person? ● What type of website am I looking to create? If you can’t narrow it down to just one type, that’s okay! Websites can fall into more than one category, just ensure you’re meeting the needs of each kind of site in order achieve greatest amount of success.

There are 4 Types of Websites. Which One Do You Need?

By Noah Britton | September 15, 2020

There are only four types of websites and you MUST know what kind you need, otherwise, you will end up wasting money on ineffective design and marketing. The Four Types of Website Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from […]

Read More
Split Testing WordPress

Data Driven Results: Step 5 of 9 for Dominating Online

By Noah Britton | September 8, 2020

The internet was not made for static websites. If you’re not adjusting your website (and tracking what works), you are just asking for your website to wither and die. Data, data, data. Your website is able to give you all kinds of information if you know where to look. This information can be used to tweak your website to better […]

Read More
what is a lead magnet?

The Killer Offer: Step 6 of 9 for Dominating Online

By Noah Britton | August 28, 2020

Your website design is only as good as the leads it brings in. If it isn’t offering valuable content in exchange for a potential lead’s email, you’re leaving money on the table. That’s the subject of my sixth step for online domination: finding your killer offer. See Related: How Do You Announce a New Website Launch? What’s my killer offer […]

Read More
how to announce a new website launch

How Do You Announce a New Website Launch

By Noah Britton | July 31, 2020

When you’re about to launch a new website, you can feel the buzz of anticipation, but how can you build excitement in your target audience? It’s all in a launch that creates excitement and arouses intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on. Excitement, […]

Read More
how to get web design clients

How to Get Web Design Clients

By Noah Britton | July 8, 2020

We’re not going to surprise you with this insight: Lead. Generation. That’s how you get web design clients. But there are good ways and bad ways to conduct lead generation. And here’s where we blow your mind. There is no one best method for lead generation for web designers. Here is how to get the best web design clients It […]

Read More

Why Privacy Policy and Terms of Service Pages are No Longer Optional

By Noah Britton | June 19, 2020

Litigation against websites that do not properly disclose their policies is at an all time high. If you don’t have proper and up-to-date pages for your privacy policy and terms of service, you are putting your business at risk – and is an essential part of any Thrive website build. Why privacy policies and terms of service pages are important […]

Read More
best web design interview questions 2020

10 Best Web Design Interview Questions in 2020

By Noah Britton | June 5, 2020

The time has come to hire a web designer, or web design firm, and you have no idea where to start. Sure, regular interview questions can help you when it comes to whether a candidate will be a good fit, but you need to dig deeper into their web design knowledge. Your website is the online face of your company […]

Read More
what is a website care plan?

What is a Care Plan (and Why They Are Essential)

By Noah Britton | May 12, 2020

Once you’ve built the website of your dreams, it’s important to ensure it’s taken care of properly. You wouldn’t buy a car without auto insurance and take it in for maintenance and oil changes. And that’s what one of Thrive’s care plans is: insurance and care for your investment. So let’s talk about what a website care plan is, why […]

Read More

Thrive Design Appreciates Our Amazing Team!

By Noah Britton | May 3, 2020

Here at Thrive Design, we get small businesses. Not just because we serve them, but because we are one, too. After nearly 20 years of operating, we’ve never expanded past 10 team members. Instead, we’ve decided to focus our efforts on growing the skills of the staff we already had. Our team helps us Thrive. There’s a lot of companies […]

Read More