Latest news, hints & tips
As a business owner, it’s tempting to think that you can do it all. You formulated and built your business from the ground up and it’s doing well — why shouldn’t you also be the one to write all the materials your business needs to interact with customers? Well, for one, you’re probably not doing it well. It can be […]
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You’ve seen them before. You’ve probably even clicked on more than a few. But you may not have known that they are a proven marketing tactic that can dramatically increase your conversion rate. They’re called “calls to action” and they are what directs your visitors to take a specific action that you want them to take. What are calls to […]
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We talk to our clients a lot about the importance of creating sticky websites. A sticky website is one that keeps people around longer than other sites. When people stick around, the odds of converting them from a visitor into a customer increase. Sticky websites also rank better across search engines. If your website is sticky, your “average time on […]
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When visitors land on your website or your social media channels, your words need to capture their attention and not let it go. Copywriting and storytelling are the keys to engaging your audience in meaningful ways that can convert visitors into lifelong customers. Your story is unique to your business. It’s a big thing that separates you from your competitors, […]
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Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]
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A brand identity is not a logo. A brand identity is not a slogan. A brand identity encapsulates who you are as a company. It is the entire method that you use to convey your business and your story to the world. A great brand identity allows your customers to recognize you instantly. Building your brand identity doesn’t have to […]
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Your website design is only as good as the leads it brings in. If it isn’t offering valuable content in exchange for a potential lead’s email, you’re leaving money on the table. That’s the subject of my sixth step for online domination: finding your killer offer. See Related: How Do You Announce a New Website Launch? What’s my killer offer […]
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15-30 seconds is all you have to show that you are a trustworthy authority with the knowledge to solve your customer’s problems. Within that time your website visitors have formulated a general sense of who you are, what you do, how professional your company is, and if they can trust you. They have no choice. We’ve evolved as humans to […]
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You have a website but the content hasn’t changed in several months, maybe even years. Google stops to care as much about your website when this happens so let’s change it! Give your visitors what they want. Why do your website visitors come to you? First of all, ask yourself why someone would come to your website and what end […]
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If you could wave a magic wand and have your website’s visitors do one thing on your website, what would it be? That’s called your primary call-to-action. You may not have a magic wand, but here are some “spells” you can cast on your website to drive users toward this action. How to use a call-to-action. What is a call-to-action? […]
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