Noah Britton

One Easy Way to Convert Visitors into Customers

By Noah Britton | November 16, 2020

Once you’ve dialed in your SEO, perfected your pay-per-click ads, and ensured your website has a user-interface that your customers will love, how do you get those shiny, new visitors to take the next step to become customers or clients? Solid, catchy, compelling content. Copywriting is one of the keys to your website’s success. You want content that persuades and […]

10 Ways to Optimize Your SEO for Maximum Results

By Noah Britton | November 4, 2020

Category: SEO Seattle Search engine optimization, or SEO, is one of the most effective ways to get your business found online. When done well, SEO can get your WordPress website on the all-important first page of Google, and other search engines, for the search terms that lead to revenue for you and your business. But implementing a good SEO strategy […]

Establishing a Solid Brand Identity: Step 1 of 9 for Dominating Online

By Noah Britton | October 30, 2020

When I’m working with clients, I use the same framework for establishing online dominance that I have used for my own business. These nine elements haven’t steered me wrong in the many years that I have been building websites for businesses. The first element that I tackle with all my clients is brand identity. A strong brand identity makes you […]

The Difference Between a $500, a $5,000, and a $15,000 Website

By Noah Britton | October 23, 2020

When it comes to most things in life, you get what you pay for. With televisions, cars, and clothing, you can see and feel the difference when you splurge for high-end items. With websites, it can be harder to understand why you would pay $15,000 for a website when you could get one for $500. Is the quality difference really […]

5 Steps to Building a Successful Brand

By Noah Britton | October 20, 2020

A brand identity is not a logo. A brand identity is not a slogan. A brand identity encapsulates who you are as a company. It is the entire method that you use to convey your business and your story to the world. A great brand identity allows your customers to recognize you instantly. Building your brand identity doesn’t have to […]

A Successful Website Project in Just 5 Steps

By Noah Britton | October 15, 2020

Really, you only need one step for a successful website project: clear communication between you and your web designer. The problem is that that is easier said than done. Guaranteeing great communication. Many projects have been derailed by poor communication whether in the form of muddy expectations, too many points of contact, or one of many other misunderstandings. But never […]

Building Trust & Growing Your Business: Step 5 for Dominating Online

By Noah Britton | October 13, 2020

The number one way to build trust online is through a robust suite of reviews. Not certifications. Not a slick website. Not even a service guarantee. (Although all those things do help.) Reviews. Reviews are the first thing that online consumers turn to when making purchasing decisions. They’re the first thing people see when they Google your business. They’re one […]

12 Effective Digital Marketing Strategies in 2020 and Beyond

By Noah Britton | October 6, 2020

To paraphrase Madonna, we are living in a digital world. If you are not experimenting with different digital marketing mixes, you probably aren’t reaching all your potential customers. If you are serious about remixing your digital marketing mix, take a look at these 12 strategies. You may recognize some of them but now is the time to consider which ones […]

6 Things Your Website Needs to Thrive

By Noah Britton | September 24, 2020

“If you build it, they will come” does not work with your website. If you don’t tend to these six areas on a regular basis, you risk losing valuable business for your company. 6 areas to focus your website energy. 1. Website design. Two words: Responsive Design. The average business website will get 40% – 50% of traffic from users […]

10 Examples of Ugly Websites and How We Would Fix Them

By Noah Britton | September 22, 2020

In a world of 1.8 billion websites, not all of them will be winners. In fact, there are many websites that are notorious for how bad they are. If you’re not serious about your business or enjoy notoriety, a bad website could be fun for you to maintain. Just take a look at the Space Jam website that’s still active […]

There are only 4 types of websites and you MUST know what kind you need, otherwise you will end up wasting money on ineffective design and marketing. Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from a world of hurt and wasted money. Do you know what kind of website you have or want to have? If you answered “No”, fear not, that’s where we come in! This article goes over each kind, looking at their defining factors and sales structure. By figuring out what kind of website you need, you can effectively attract the audience you want. A well-defined marketing plan, coupled with strong design decisions, can lead to more money in your pocket. The Four Types of Website The Authority Website The Authority website serves as an online presence for your business. This is the place potential customers can go to see what work your company has done and how to get in contact with someone about receiving your services. Leads are generated offline. People visiting your site have already heard about your company and are looking for more information. Your website serves as an online placeholder, giving your business more legitimacy in the eyes of your customer. An example of an Authority website would be a construction company website. A construction company will be recommended to customers by other contractors and people in the field. The lead generation happens offline. Sales happen offline as well. Construction companies use contracts to make their sales, which are done in-person versus online. The website aids the company in “getting over the hump” and convincing their leads to become money-generating customers. The Lead-Generation Website As its name suggest, this site is focused on generating leads through its online presence. SEO and targeted marketing strategies play a huge role in bringing in new customers. Sales, however, still occur offline. These websites are found online by people who have “buyer’s intent.” This means the prospective customer is basically ready to spend their money, they just need to be convinced that your business is the perfect place to do this spending! A divorce attorney located in Seattle would use their website as a lead-generation tool by incorporating SEO for those looking for such a service. Their customers are searching online, through search engines, like Google. Successful leads then move offline for the final sale. The Sales Website This site is especially popular, as both leads and sales are all done completely online. These are the sites that sell products or services through e-commerce. If a site has a cart, then it falls into the Sales website category. Easy enough to understand, right? Not quite. A company’s website can still fall into the Sales category if that business utilizes online scheduling and payment, but provides the service in-person. The leads and sales are both still online, but the actual service itself is not. The Utility Website A Utility website functions more like a tool than a standard website. These are the companies whose business and website are one and the same. Airbnb and Facebook examples of Utility websites. They don’t necessarily generate leads or sales online, they just exist in the online space and are accessible to anyone that chooses to use them. Why is it Important to Know What Kind of Site I Have? First and foremost, marketing and advertising for each type of site should not be handled in the same way. Each site has different requirements that need to be met in order to excel in attracting new customers. An authority website needs excellent photography and content that positions the company as an expert in whatever services they offer. A lead-generation site, however, needs tons of SEO done in order to convert prospective customers into paying customers. As for sales websites, they need to ensure that their buying process is as streamlined as possible. What Kind of Website Do I Have? In order to figure out what kind of site you will need, ask yourself the following questions: ● Where am I getting my leads from? ● Where are my sales taking place? Online or in-person? ● What type of website am I looking to create? If you can’t narrow it down to just one type, that’s okay! Websites can fall into more than one category, just ensure you’re meeting the needs of each kind of site in order achieve greatest amount of success.

There are 4 Types of Websites. Which One Do You Need?

By Noah Britton | September 15, 2020

There are only four types of websites and you MUST know what kind you need, otherwise, you will end up wasting money on ineffective design and marketing. The Four Types of Website Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from […]

Data Driven Results: How to Dominate Online with Data

By Noah Britton | September 8, 2020

The internet was not made for static websites. If you’re not adjusting your website (and tracking what works), you are just asking for your website to wither and die. Data, data, data. Your website is able to give you all kinds of information if you know where to look. This information can be used to tweak your website to better […]

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