Noah Britton

There are only 4 types of websites and you MUST know what kind you need, otherwise you will end up wasting money on ineffective design and marketing. Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from a world of hurt and wasted money. Do you know what kind of website you have or want to have? If you answered “No”, fear not, that’s where we come in! This article goes over each kind, looking at their defining factors and sales structure. By figuring out what kind of website you need, you can effectively attract the audience you want. A well-defined marketing plan, coupled with strong design decisions, can lead to more money in your pocket. The Four Types of Website The Authority Website The Authority website serves as an online presence for your business. This is the place potential customers can go to see what work your company has done and how to get in contact with someone about receiving your services. Leads are generated offline. People visiting your site have already heard about your company and are looking for more information. Your website serves as an online placeholder, giving your business more legitimacy in the eyes of your customer. An example of an Authority website would be a construction company website. A construction company will be recommended to customers by other contractors and people in the field. The lead generation happens offline. Sales happen offline as well. Construction companies use contracts to make their sales, which are done in-person versus online. The website aids the company in “getting over the hump” and convincing their leads to become money-generating customers. The Lead-Generation Website As its name suggest, this site is focused on generating leads through its online presence. SEO and targeted marketing strategies play a huge role in bringing in new customers. Sales, however, still occur offline. These websites are found online by people who have “buyer’s intent.” This means the prospective customer is basically ready to spend their money, they just need to be convinced that your business is the perfect place to do this spending! A divorce attorney located in Seattle would use their website as a lead-generation tool by incorporating SEO for those looking for such a service. Their customers are searching online, through search engines, like Google. Successful leads then move offline for the final sale. The Sales Website This site is especially popular, as both leads and sales are all done completely online. These are the sites that sell products or services through e-commerce. If a site has a cart, then it falls into the Sales website category. Easy enough to understand, right? Not quite. A company’s website can still fall into the Sales category if that business utilizes online scheduling and payment, but provides the service in-person. The leads and sales are both still online, but the actual service itself is not. The Utility Website A Utility website functions more like a tool than a standard website. These are the companies whose business and website are one and the same. Airbnb and Facebook examples of Utility websites. They don’t necessarily generate leads or sales online, they just exist in the online space and are accessible to anyone that chooses to use them. Why is it Important to Know What Kind of Site I Have? First and foremost, marketing and advertising for each type of site should not be handled in the same way. Each site has different requirements that need to be met in order to excel in attracting new customers. An authority website needs excellent photography and content that positions the company as an expert in whatever services they offer. A lead-generation site, however, needs tons of SEO done in order to convert prospective customers into paying customers. As for sales websites, they need to ensure that their buying process is as streamlined as possible. What Kind of Website Do I Have? In order to figure out what kind of site you will need, ask yourself the following questions: ● Where am I getting my leads from? ● Where are my sales taking place? Online or in-person? ● What type of website am I looking to create? If you can’t narrow it down to just one type, that’s okay! Websites can fall into more than one category, just ensure you’re meeting the needs of each kind of site in order achieve greatest amount of success.

There are 4 Types of Websites. Which One Do You Need?

By Noah Britton | September 15, 2020

There are only four types of websites and you MUST know what kind you need, otherwise, you will end up wasting money on ineffective design and marketing. The Four Types of Website Every website can be sorted into one of four types. By knowing what kind you want before making any design or marketing decisions, you can save yourself from […]

Data Driven Results: Step 5 of 9 for Dominating Online

By Noah Britton | September 8, 2020

The internet was not made for static websites. If you’re not adjusting your website (and tracking what works), you are just asking for your website to wither and die. Data, data, data. Your website is able to give you all kinds of information if you know where to look. This information can be used to tweak your website to better […]

The Killer Offer: Step 6 of 9 for Dominating Online

By Noah Britton | August 28, 2020

Your website design is only as good as the leads it brings in. If it isn’t offering valuable content in exchange for a potential lead’s email, you’re leaving money on the table. That’s the subject of my sixth step for online domination: finding your killer offer. See Related: How Do You Announce a New Website Launch? What’s my killer offer […]

How Long Does it Take to Build a WordPress Website?

By Noah Britton | August 27, 2020

Your website is a crucial tool for your business. You want to build the best-looking, easiest to navigate website possible in order to attract users and keep them engaged. WordPress websites are our favorite tool to build websites because it’s so easy to customize and update. Our clients who have never gone through a redesign process often have lots of […]

how to add new website to google analytics

How to Add a New Website to Google Analytics

By Noah Britton | August 24, 2020

As helpful as Google Analytics is, it can be one of the least user-friendly tools in your arsenal. It’s even tricky for some experts to figure out all the ins and outs at first. Thrive’s web design agency has your back. Our step-to-step guide to adding a new website to your Google Analytics will help you ensure that all of […]

How long does it take for website to show up on Google

How Long Does it Take for a Website to Show Up on Google

By Noah Britton | August 14, 2020

Many marketing pros and small business owners dread facing the Google algorithm, the Internet monster that places websites in its organic search results. If your web designer just finished your new website, and you’re wondering how long it takes for a website to show up on Google, follow these pro tips to turn the monster into a supportive friend. Making […]

The 6 Best CSS Frameworks for 2020

By Noah Britton | August 7, 2020

In business, more than money, your best assets are time and efficiency. And the best way to improve both with your web development and search optimization is by using a CSS platform. Why CSS is important. What is CSS? CSS means Cascading Style Sheets. To simplify, CSS is a web design tool that speeds up how fast your site loads […]

How Do You Announce a New Website Launch

By Noah Britton | July 31, 2020

When you’re about to launch a new website, you can feel the buzz of anticipation, but how can you build excitement in your target audience? It’s all in a launch that creates excitement and arouses intrigue, followed by the big announcement, a lot of sharing, and compelling reasons to visit the website your web designer worked so hard on. Excitement, […]

How to Move Your Website to a New Host

By Noah Britton | July 25, 2020

Moving your website to a new host is like moving your family into a new house. Make sure you understand your options before you start your move to make the process as stress-free and efficient as possible (or leave it to the experts at Thrive Design). The moving process. Decide on Your Movers. Sometimes you might have to move because […]

How Much Does It Cost to Redesign a Website?

By Noah Britton | July 20, 2020

When you look at your website, do you feel that it’s flat or outdated? Are you thinking it could benefit from a redesign? There are many factors that go into redesigning a website, so it’s important to think about your needs and vision before you make any decisions. A web designer at Thrive can help you through the decision making […]

5 Essentials For Keeping Your WordPress Website Safe

By Noah Britton | July 13, 2020

The safety and efficiency of your website are paramount to how well online traffic can find you, and what you have to offer. But how do you know if you are doing enough to keep your internet presence running smoothly? The quick and dirty answer is, you don’t. But don’t despair. With everything moving so fast these days, it is […]

How to Get Web Design Clients

By Noah Britton | July 8, 2020

We’re not going to surprise you with this insight: Lead. Generation. That’s how you get web design clients. But there are good ways and bad ways to conduct lead generation. And here’s where we blow your mind. There is no one best method for lead generation for web designers. Here is how to get the best web design clients It […]

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